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Influencer Coordinator
4 months ago
**CREATIVITY IS OUR SUPERPOWER.** It’s our heritage and it’s also our future. Because we don’t just make toys. We create innovative products and experiences that inspire fans, entertain audiences and develop children through play. Mattel is at its best when every member of our team feels respected, included, and heard—when everyone can show up as themselves and do their best work every day. We value and share an infinite range of ideas and voices that evolve and broaden our perspectives with a reach that extends into all our brands, partners, and suppliers.
**The Opportunity**:
The Coordinator, Influencer Marketing, will be responsible for the activation of the earned and paid influencer programs for an assigned brand or portfolio of brands at Mattel. The role will work closely with internal partners, such as brand teams, legal and DEG partners, as well as external talent/agencies.
**What Your Impact Will Be**:
Job Functions include but are not limited to:
- Supports all aspects of influencer campaign planning, development, execution and reporting
- Draft and edit documents such as launch calendars, ROS, agendas, one-sheets, wrap reports.
- Anticipate and proactively mitigate issues that arise; consistently communicating with appropriate leads regarding updates on progress, relevant delays, or issues and budget implications
- Work with appropriate Legal and S&P leads to ensure creative meets legal standards
- If paid or contracted, ensure final creative and custom integrations are consistent with the brand brief
- Ensure that all campaign data is properly entered into campaign database in Captiv8
- Work with supervisor to identify and build relationships with creators with a strong audience fit and affinity for assigned brands
- Support budget and campaign performance tracking across assigned category
Primary Responsibilities will focus on:
- Creator Lists & Vetting
- Researching and creating influencer lists for the team for earned kits, experiences and live events using influencer sAAs platforms as well as more traditional methods of excel and presentation formats
- Vetting Creators to ensure creators align with brand guidelines and campaign objectives and align with brand safety parameters
- Work with supervisor to identify and build relationships with creators with a strong audience fit and affinity for assigned brand
- Project Management
- Must be able to manage creator gifting kits end to end an efficient speed without losing attention to detail - a key day-to-day responsibility
- Must be able to effectively communicate with influencer and/or talent agency for campaign outreach communication
- Ability to create workback schedules for all influencer campaigns
- Maintain thorough communication with internal cross-functional teams, vendors, and key stakeholders on the brand teams
- Identifying ordering and fulfilling brand products for paid and earned campaigns Manage end-to-end organization
- creation, execution (inclusive of content review and feedback), and tracking for all influencer seeding & paid campaigns with support of your manager
- Build out influencer contracts and scopes of work in our contracting tool with support of legal
- Reporting
- Must be able to track content across all social platforms - through sAAs platforms as well as manually
- Responsible for compiling and creating all paid campaign, earned media, experiences and events reports
- Support budget tracking
**What We’re Looking For**:
- Bachelor’s Degree
- 2+ years of experience in influencer marketing, public relations and/or advertising.
- Strong project management and organizational skills, with ability to prioritize in an environment where key partners all expect to be a priority.
- Must have strong organization skills and be proficient in Microsoft Office suite
- Ability to manage multiple projects in a fast-paced and highly demanding environment.
- Understanding of digital KPIs and measurement.
- Understanding of COPPA guidelines.
- Existing relationships with kid & family influencers a plus.
**Hourly**:
The base hourly rate for this position is between $26.00 and $32.50.
**How We Work**:
We are a purpose driven company aiming to empower generations to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:
- ** We collaborate**: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
- ** We innovate**: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization, you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
- ** We execute**: We are a performance-driven company. We strive f
