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Manager, CRM Marketing
4 days ago
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
**Description Overview**:
**Scope of the Role**:
- Support the overall CRM strategy and consumer journey roadmap, enabling testing strategies around creative, messaging, and segmentation to optimize engagement and loyalty
- Manage and build all drip and automated campaigns and journeys throughout the consumer lifecycle journey from activation to retention using transactional and behavioral triggers to ensure high consumer engagement
- Establish strong collaboration cross-functionally to ensure high-standards of design, copy and overall brand consistency. Constant focus on testing creative to create a results feedback loop to yield measurable business impact
- Be the in-house expert in lifecycle marketing strategies, maximizing our CRM platform capabilities to help shape and improve our iterative platform
- Owns and oversees the CRM calendar and the orchestrion of all consumer engagement timelines and ensuring alignment with total brand plans
**Experience Required**:
- Some experience with HTLM, CSS and template scripting
- Understands the process of data mapping within the CRM system and knows how to generate data extensions from various data sources to initiate marketing engagement throughout the customer journey
- A highly adaptable and creative mindset, with a willingness to experiment to drive channel growth
- Strong project management skills to balance multiple projects effectively
- Results-oriented mindset with a focus on achieving measurable outcomes
- We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in _**_English_**_ and _**_Spanish_**_ and will be provided in other accessible forms for persons with disabilities._ #DIV
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