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Manager, CRM Marketing
4 months ago
Perrigo Company is dedicated to making lives better by bringing Quality, Affordable Self-care products that consumers trust everywhere they are sold. Help us do it.
External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
Description Overview
The Manager, CRM Marketing, is instrumental to enhancing Perrigo's digital transformation roadmap and accelerating our brand-building capabilities. In this position, you'll lead the expansion of our CRM strategies for various brands in the Perrigo portfolio. Your role involves advancing our consumer relationship digital marketing capabilities, developing impactful multi-channel consumer communications, and contributing to the business's overall growth. You will execute CRM initiatives, manage the application of consumer data, and ensure the delivery of consumer experiences that align with our business and brand objectives, all while maintaining a consumer-centric approach in everything you do.
Scope of the Role
Support the overall CRM strategy and consumer journey roadmap, enabling testing strategies around creative, messaging, and segmentation to optimize engagement and loyalty
Manage and build all drip and automated campaigns and journeys throughout the consumer lifecycle journey from activation to retention using transactional and behavioral triggers to ensure high consumer engagement
Establish strong collaboration cross-functionally to ensure high-standards of design, copy and overall brand consistency. Constant focus on testing creative to create a results feedback loop to yield measurable business impact
Be the in-house expert in lifecycle marketing strategies, maximizing our CRM platform capabilities to help shape and improve our iterative platform
Owns and oversees the CRM calendar and the orchestrion of all consumer engagement timelines and ensuring alignment with total brand plans
Proactively monitor and report out CRM performance, conduct A/B testing, and use data insights to continually optimize email and SMS content, timing, and strategies for maximum consumer engagement and retention
Experience Required
Typically a Bachelor’s degree with 5+ years’ experience in CRM, Lifecycle Marketing, or related role(s) along with 4+ years’ experience with enterprise marketing automation platforms such as Salesforce Marketing Cloud (Preferably Salesforce Email Specialist or Marketing Cloud Consultant Certified)
Strong understanding of how to translate consumer journeys into CRM engagement (Email & SMS)
Some experience with HTLM, CSS and template scripting
Understands the process of data mapping within the CRM system and knows how to generate data extensions from various data sources to initiate marketing engagement throughout the customer journey
A highly adaptable and creative mindset, with a willingness to experiment to drive channel growth
Strong project management skills to balance multiple projects effectively
Results-oriented mindset with a focus on achieving measurable outcomes
External applicants please note: To apply to this position please click the APPLY button at the bottom of the application. (The SAVE button will only save your profile information but not submit an application for this open position.) Thank you.
We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or other characteristics protected by law. Our full Equal Employment Opportunity and Affirmative Action Policy Statement is available on our main career site in English and Spanish and will be provided in other accessible forms for persons with disabilities. #DIV
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