Manager, Marketing Campaigns

3 weeks ago

Houston, United States Empower Pharmacy Full time

Position Summary:
Step into the role of Manager, Marketing Campaigns and become the architect of our company's commercial success. In this pivotal position, you will lead the strategic design and execution of marketing campaigns that traverse the dynamic landscapes of B2B, B2B2C, and DTC channels. Your mission is clear: to steer our brand towards groundbreaking growth and revenue achievements.

As the captain of our marketing endeavors, you will harness your expertise to guide a talented team including Campaign Managers, Marketing Coordinators, and Lead Acquisition Specialists. Together, you will craft campaigns that not only reach but resonate, turning audience engagement into substantial business outcomes.

This role offers more than just a job—it's an opportunity to leave your mark on the industry. Reporting directly to the Chief Marketing Officer, your strategic vision will directly influence our trajectory, fostering innovation and setting new standards in marketing excellence. Dive into a role where your actions today define tomorrow's success, shaping the future of our brand and the marketing world at large. Join us and propel our organization to new heights, where your leadership and creativity set the stage for exceptional achievements.

Duties and Responsibilities:

- Develops and executes comprehensive commercial campaign strategies, ensuring alignment with revenue objectives and organizational goals.
- Leads the planning, implementation, and optimization of marketing campaigns to drive brand awareness, customer engagement, and lead generation.
- Supports initiatives to drive campaign performance and achieve revenue targets.
- Collaborates with cross-functional teams to integrate campaign strategies across B2B, B2B2C, and DTC channels, maximizing market impact and customer engagement.
- Oversees the development of compelling messaging, content, and creative assets that resonate with our target audience and differentiate our brand in the marketplace.
- Manages campaign budgets, timelines, and resources effectively to ensure projects are delivered on time and within budget.
- Analyzes market trends, customer insights, and campaign performance data to identify opportunities for optimization and improvement.
- Leads the development and execution of data-driven insights and reporting strategies to evaluate campaign performance and drive continuous improvement.
- Partners with department leadership to evaluate headcount needs of department and participates in recruitment efforts.
- Mentors and coaches, a team of Campaign Specialists, providing guidance, support, and feedback to foster their professional growth and development.
- Fosters a culture of collaboration, creativity, and resourcefulness within the commercial marketing team, inspiring excellence and innovation in campaign execution.
- Performs other duties as assigned.

Knowledge and Skills:

- Proficiency in marketing automation platforms, CRM systems, and analytics tools.
- Strong analytical skills, with the ability to leverage data-driven insights to inform campaign strategies and optimize performance.
- Ability to effectively convey complex concepts and ideas to diverse stakeholders.
- Strategic thinker with a results-oriented mindset, focused on achieving revenue targets and driving continuous improvement in campaign performance.

**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
- Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.

Experience and Qualifications:

- Bachelor's degree in Marketing, Business Administration, or related field.
- Minimum of 5-7 years of experience in commercial marketing, with a focus on revenue generation and campaign management.
- Proven track record of successfully planning, executing, and measuring marketing campaigns across multiple channels.
- Proven track record of driving revenue growth through successful commercial campaigns in B2B, B2B2C, or DTC channels.
- Experience in the pharmaceutical or healthcare industry is a plus.
- Experience managing and mentoring teams, with a passion for inspiring excellence and fostering a culture of collaboration and innovation.

**Benefits**:

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