Marketing Manager

3 weeks ago

Houston, United States Armaf USA Full time

We are seeking an experienced and results-oriented Marketing Manager to join the Armaf USA team. In this role, you will play a pivotal role in developing and executing marketing strategies across a multitude of channels, with the objective of elevating brand awareness and driving sales growth. You will be focusing on the growth of two brands: ARMAF and HAMIDI. We are looking for an expert who is able to foster new ideas, implement new strategies, and lead our team.

Responsibilities

  • Overlook our social media presence across various platforms (e.g., Facebook, Instagram, TikTok) creating compelling content, fostering an online community, and analyzing performance metrics for continuous improvement.
  • Manage and optimize our Amazon brand presence: This includes crafting product listings, managing inventory levels, running targeted Amazon Advertising campaigns, and monitoring customer reviews to ensure a positive brand reputation on the platform.
  • Optimize website content to ensure informativeness, user-friendliness, and adherence to SEO best practices.
  • Develop and implement engaging content marketing campaigns (e.g., blogs, articles, social media posts) to attract and retain our target audience.
  • Plan and execute campaigns, events, and promotional offers (Out of Home Marketing, Brand events)
  • Product development and research, ensuring new fragrances align with market trends and wholesale partner needs. Pricing strategies for wholesale markets.
  • Keep up-to-date on industry regulations and compliance requirements related to fragrance ingredients and labeling.

Qualifications

  • 7+ years of marketing experience, preferably in the fragrance industry or similar B2B and B2C environments.
  • Experience in managing and building brand awareness within the B2C fragrance industry, or similar industry.
  • A proven track record of developing and executing successful marketing campaigns and events, with quantifiable results.
  • Expertise in social media marketing platforms and their associated analytics tools (e.g., Facebook Ads Manager, Instagram Insights, TikTok analytics).
  • Experience on Amazon Optimization (e.g., Amazon A+ Content Manager, Amazon Ads)
  • Excellent writing and communication skills

Take a look at our platforms to get a better understanding of our brand:

Instagram: @armaf_usa_official

Website: Armafusa.com

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