Search Marketing Manager
4 weeks ago
Aim4Hire is representing a well-funded FinTech/Real Estate startup that has grown 300% year over year since 2019 and recently raised a large Series A. They are looking to hire a Paid Search Marketing Manager at their Austin office.
The Role:
Our marketing team is in the early stages and growing quickly. In this role, you will report directly to the Head of Marketing and Growth. You will have the opportunity to own the strategy and execution of some of our fastest growing marketing channels. If you are a creative problem solver, data-driven and committed to the highest quality of campaign execution, this role could be a perfect fit
Qualifications:
3-5 years of experience in paid media with a focus on paid search across Google and Bing
Knowledge of platform campaign flow including creative development/acquisition, setup/trafficking, trading, troubleshooting, reporting, and billing
Problem-solving and critical thinking; the ability to develop workarounds amid sub-optimal conditions, seek multiple alternatives, and develop recommendations
Scaled and managed annual paid search marketing budgets to seven figures
Responsibilities:
This role supports all aspects of paid search campaigns, from strategy development, implementation, and optimization, to reporting and analysis
Build, launch, and continuously monitor / optimize Google, Bing, and other Paid Search ad campaigns
Own campaign structure and audit of campaigns
Conduct keyword research, keyword strategy and keyword optimizations
Manage the day to day management, analysis, optimizations, and operations of paid search campaigns
Effectively synthesize performance results to optimize campaigns in real-time and provide recommendations on future initiatives based on overall learnings
Concept and spearhead testing strategies & pursue the latest digital opportunities to keep the program competitive in the marketplace
Identify and translate relevant consumer data into audience segments to further improve current customer targeting and segmentation in live campaigns
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