Growth Marketing Manager

2 weeks ago

Houston, United States Vallure Agency Full time

Vallure Agency is seeking a part-time Growth Marketing Manager to join our team as a 1099 staff member. Our ideal candidate will have the skill set and experience in digital strategy, multi-channel campaign management, email marketing, conversion optimization, data analysis, content management, influencer marketing, and a detailed understanding of digital best practices.

This is a mid-level position with a pay range of $30-$40 per hour (depending on experience) with room for rapid growth within our firm. We are looking for a candidate eager to grow with a talented boutique team and dive into a variety of projects as we grow our client roster. This person will report to our Project Manager and work closely with our entire project team.

Responsibilities:

  • Work closely with our project team, leveraging the work from our social media, campaign, and content managers to ensure our client goals are on target and were exceeding account growth expectations
  • Represents the growth marketing strategies and work product, ensuring high quality strategic thinking and results, and may also be asked to present on client meetings
  • Knowledgeable in Google Tag Manager, Keyword research, SEO/SEM, Data Analysis, A/B Testing, and other digital marketing best practices
  • Experienced in managing campaign optimizations, tracking, UTMs, and conversion optimization
  • Implement and manage email marketing campaigns, funnels, automations, performance, and overall strategies to ensure account goal alignment
  • Support with reviewing emails created by the design team, testing links, and ensuring all details are thoroughly executed and sending test emails to our internal team for proofing
  • Scheduling email campaigns when needed and supporting with segmentation or email campaign set up
  • Supports our Campaign Manager by monitoring digital dashboard of several different accounts, reviewing campaign performance, and providing recommendations to best elevate and grow our client brands
  • Consistently monitors and reports on performance metrics of all digital marketing campaigns and assesses against goals (ROI and KPIs)
  • Identifies critical conversion points and drop off points and optimizes user funnels
  • Provides thought leadership and perspective for adoption where appropriate
  • Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Identifies trends and insights and optimizes spend and performance based on the insights
  • May be required to provide content thought leadership and work collaboratively with our copywriter and creative team
  • Developing content strategies, to ensure that the brand message is consistent for all accounts
  • Support and collaborate with our Influencer Manager to review content strategies and evaluate ways to continually improve our service offering
  • Support our project team with tasks that range from research, reporting, presentation creation, as-needed client calls, copywriting, and more
  • Brainstorms new and creative growth strategies through digital marketing
  • Stay alert on digital trends to ensure we're providing the best quality work for our client partners

Qualifications / Skills:

  • Bachelors degree in marketing, digital marketing, communications, or similar discipline
  • 2+ years of professional digital marketing experience
  • Experience with email marketing softwares like MailChimp, Omnisend, FloDesk, Hubspot, and Klaviyo
  • Experience with reporting using tools like Google Data Studio, Google Analytics, Hotjar, SEMRush
  • Experience with marketing platforms like Facebook Business/Ad Manager, Facebook Commerce, Tag Manager, Google My Business, Google AdWords

Team Perks:

  • Open to fully remote candidates (we do have a coworking space in Houston and Phoenix)
  • Opportunity to play an integral role in the growth of our firm

Pay Range

  • Wage range: $30-$40

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