Director, Marketing Campaigns

1 month ago

Houston, United States Empower Pharmacy Full time

Position Summary:
In the role of Director of Marketing Campaigns at Empower, you will be the architect of our commercial success, designing and leading groundbreaking campaigns across B2B, B2B2C, and DTC channels. Your collaboration with the Head of Marketing will see you at the helm of a talented team, including Campaign Managers, Marketing Coordinators, and Lead Acquisition Specialists, all united in the pursuit of exceeding our ambitious revenue and growth goals.

Your expertise will not only influence our strategic direction but will also define our success in the marketplace. With a focus on innovation and strategic insight, you will develop compelling campaigns that not only reach but resonate deeply with our target demographics, enhancing customer engagement and loyalty, and significantly boosting our revenue streams.

This role offers an exceptional chance to imprint your leadership in a vibrant and fast-evolving environment. Here at Empower, your visionary thinking and creative prowess are the catalysts for our journey toward market leadership and transformative growth. We invite you to lead this charge, creating a legacy of success and innovation in our industry.

Duties and Responsibilities:

- Develop and execute comprehensive commercial campaign strategies, ensuring alignment with revenue objectives and organizational goals.
- Define campaign objectives, target audiences, and key performance indicators to measure campaign effectiveness and ROI.
- Lead and mentor a team of Campaign Managers, Marketing Coordinators, ABM, and Lead Acquisition Specialists to develop cohesive and impactful marketing strategies and messaging that drive campaign performance and achieve revenue targets.
- Collaborate with cross-functional teams to integrate campaign strategies across B2B, B2B2C, and DTC channels, maximizing market impact and customer engagement.
- Oversee the creation and production of marketing collateral, including digital content, print materials, and multimedia assets, ensuring alignment with brand guidelines and marketing objectives.
- Oversee the management of campaign assets, budgets, and timelines, ensuring alignment with brand standards and revenue objectives.
- Monitor campaign performance, analyze data, and optimize campaigns in real-time to maximize effectiveness and achieve desired outcomes.
- Lead the development and execution of data-driven insights and reporting strategies to evaluate campaign performance and drive continuous improvement.
- Foster a culture of collaboration, creativity, and resourcefulness within the commercial marketing team, inspiring excellence and innovation in campaign execution.
- Provide leadership, feedback, guidance, and mentorship to the marketing team, fostering a collaborative and high-performance work environment.
- Stay abreast of industry trends, best practices, and emerging technologies in marketing, and leverage insights to drive continuous improvement and innovation in marketing campaigns.
- Performs other duties as assigned.

While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is regularly required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.

Knowledge and Skills:

- Strong analytical skills, with the ability to leverage data-driven insights to inform campaign strategies and optimize performance.
- Ability to effectively convey complex concepts and ideas to diverse stakeholders.
- Strategic thinker with a results-oriented mindset, focused on achieving revenue targets and driving continuous improvement in campaign performance.

**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and other accountable to meet commitment.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
- Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of differen

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