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Marketing Coordinator

3 months ago

Costa Mesa, United States Gipsol LLC Full time

About the Company:
Gipsol Cannabis is a growing player in the commercial cannabis industry, known for our innovative products and commitment to quality. We are dedicated to promoting responsible consumption and advancing the cannabis industry through sustainable practices and community engagement.

Position Overview:
Key Responsibilities:
**Market Research and Analysis**:

- Conduct comprehensive market research to identify trends, consumer behaviors, and competitive landscape.
- Analyze market data to develop insights and inform marketing strategies. **Strategic Planning**:

- Develop and implement comprehensive marketing plans and campaigns aligned with business objectives.
- Identify target audiences and tailor marketing efforts to engage and convert them effectively. **Brand Management**:

- Ensure consistent brand messaging and positioning across all marketing channels.
- Develop and maintain brand guidelines to ensure uniformity in brand representation. **Digital Marketing**:

- Create engaging and shareable content for social media platforms.
- Monitor and analyze digital marketing performance metrics and adjust strategies as needed. **Advertising and Promotions**:

- Plan and execute advertising campaigns across various media, including print, digital, and experiential marketing.
- Coordinate promotional events, trade shows, and product launches.
- Develop partnerships with influencers and industry leaders to amplify brand reach. **Content Creation**:

- Oversee the creation of marketing materials, including product descriptions, blog posts, newsletters, and videos.
- Collaborate with graphic designers, photographers, and other content creators to produce high-quality marketing assets. **Compliance and Regulation**:

- Ensure all marketing activities comply with local, state, and federal regulations related to cannabis marketing.
- Stay updated on regulatory changes and adapt marketing strategies accordingly. **Performance Tracking**:

- Set key performance indicators (KPIs) and measure the effectiveness of marketing campaigns.
- Prepare regular reports on campaign performance and ROI.

Qualifications:
**Education**:

- Bachelor’s degree in Marketing, Business, Communications, or a related field. **Experience**:

- Minimum of 1-3 years of marketing experience, preferably in the cannabis industry or a highly regulated industry.
- Proven track record of developing and executing successful marketing campaigns. **Skills**:

- Strong understanding of digital marketing strategies and tools.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing analytics and data interpretation.
- Familiarity with graphic design tools (e.g., Adobe Creative Suite) is a plus. **Attributes**:

- Passion for the cannabis industry and a commitment to responsible marketing.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.

Pay: $19.00 - $22.00 per hour

Expected hours: 40 per week

Schedule:

- 8 hour shift

**Experience**:

- Marketing: 1 year (required)

Ability to Commute:

- Costa Mesa, CA 92626 (required)

Work Location: Hybrid remote in Costa Mesa, CA 92626