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Marketing Coordinator

2 months ago

Mesa, Arizona, United States Southern Illinois University Full time

Position Overview

The Marketing Coordinator will be responsible for designing and assessing public relations, marketing, and communication initiatives by utilizing a combination of marketing analytics, innovative media technologies, and conventional approaches. This role also focuses on creating and executing diverse and inclusive recruitment strategies aimed at attracting prospective students to the College of Business and Administration (COBA).

Key Responsibilities


• Reports directly to the Dean of COBA, overseeing market analysis, strategic planning, management, and evaluation of COBA's marketing, communication, and public relations activities. This involves a creative and analytical assessment of brand perception, messaging, and target demographics to ensure optimal visibility and support from both internal and external stakeholders.

• Develop a comprehensive brand framework that can be effectively communicated and executed among all internal parties.

• Implement a robust social media strategy to enhance engagement and outreach.

• Conduct market research to ensure that communications and materials resonate with the needs and viewpoints of target audiences.

• Utilize marketing analytics to guide strategic planning and assess the effectiveness of initiatives.

• Negotiate agreements with advertising and creative agencies, while benchmarking and monitoring their performance.

• Collaborate with deans to devise and execute strategies with a strong emphasis on project management.

• Formulate annual and long-term plans with clear strategies, effective tactics, and measurable objectives to ensure effective management of SIU's brand.

• Create and implement a strategic marketing plan aimed at meeting the recruitment and enrollment objectives of the College, providing leadership in enhancing student recruitment efforts.

• Develop and manage annual budgets, ensuring fiscal responsibility and compliance with university policies regarding marketing expenditures.

• Engage in creative collaboration for external development initiatives, including the creation of materials for fundraising campaigns, public announcements regarding donations, and updates on campaign progress. Work closely with staff to secure appropriate media coverage for received donations and produce various print and electronic materials that highlight contributions.

• Establish effective communication channels with internal teams to generate narratives and messages about activities, research achievements, innovative successes, alumni updates, and other pertinent information to enhance the College's and University's reputation. Foster broad support from faculty and staff for marketing initiatives to showcase research and other activities through diverse media platforms.

• Oversee the creation of COBA news releases, collaborating with University Communications to develop press materials related to the College's and University's initiatives. Act as a key liaison with other University departments to support overarching campaign objectives.

• Lead, manage, and motivate a team of Graduate Assistants, providing necessary coaching and development opportunities.

Required Qualifications

1. A Bachelor's degree in marketing, communications, public relations, or a related discipline.*

2. A minimum of five (5) years of professional experience in a university public relations, marketing, or communications role, or in a corporate/professional setting.*

3. Proven track record of developing and executing successful, fully integrated marketing and communications campaigns that yield specific, measurable outcomes.*

4. Familiarity with market research methodologies and marketing analytics.*

5. Understanding of budget planning and oversight processes.*

6. Proficiency in Microsoft Office Suite and various social media platforms.*

7. Exceptional verbal, written, and social media communication skills.*
Note: A Master's degree in a relevant field may substitute for one (1) year (12 months) of professional experience.