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Manager, Site Experience

3 months ago

New York, United States Elizabeth Arden Inc. Full time

At Revlon, we create beauty innovations for everyone that inspire confidence and ignite joy every day.

Breaking beauty boundaries is in our company’s DNA. Since its game-changing launch of the first opaque nail enamel in 1932 (and later, the first long-wear foundation), Revlon has provided consumers with high-quality product innovation, performance, and sophisticated glamour. Elizabeth Arden made waves as a woman-led beauty company in the 1920s. In 1931, Almay became the original hypoallergenic, fragrance-free beauty brand.

Today, Revlon resiliently continues its legacy as a leading global beauty company. Our diverse portfolio—which consists of some of the world’s most iconic brands and product offerings in color cosmetics, skin care, hair color & care, personal care, and fragrances—is sold around the world through prestige, professional, mass, and direct-to-consumer retail channels. These brands include Revlon, Revlon Professional, Elizabeth Arden, Almay, American Crew, CND, Cutex, Mitchum, Sinful Colors, Creme of Nature, Britney Spears, Christina Aguilera, John Varvatos, Juicy Couture, Ed Hardy and more.

We honor our heritage, embrace change, and applaud diversity. We champion our employees and celebrate our consumers.

We are Revlon, together, transforming beauty.

**Purpose**

The Site Experience Manager will be a key partner in the organization, supporting the total E-commerce growth strategy. This role will own the customer journey across all mobile/desktop platforms and will require partnerships with internal Digital teams (Performance Marketing, CRM, Merchandising, Marketing, Creative and IT) to implement a best-in-class customer experience.

**RESPONSIBILITIES WILL INCLUDE, BUT WILL NOT BE LIMITED TO**
- Coordinate site content updates, new product launches, sales, and promotions by partnering closely with internal teams and key stakeholders (CRM, Creative, Marketing, Paid, Planning)
- Partner closely and collaborate with Creative to produce relevant site assets, copy, legal disclaimers, and site experiences by developing creative briefs, signing off on final content, and leading approvals and onsite QA
- Use site analytics tools (GA4, Shopify) to monitor daily sales, website performance, traffic, inventory sell-through, and promotion performance
- Analyze sales, customer behavior, and site metrics to identify opportunities for conversion (CRO): propose road mapping, creative shifts, digital merchandising strategies, navigation updates, and category offer shifts
- Laisse with external site agencies including partnership with the Revlon dev team
- Lead the cross-functional execution of testing and innovation initiatives, gamification, and onsite quizzes and diagnostics, including briefing cross-functional needs, validating experiences prior to launch, and reporting out performance metrics and insights
- Partner with the Demand Planning team on product and sample forecasting, restocks, new launches, promotion planning and margin forecast, discontinuations, and excess inventory depletion
- Ensure effective inventory management for sellable and promotional/non-sellable items
- Analyze and report on sales, risk, product and categories performance
- Lead the site merchandising strategy in partnership with the Director of Ecommerce to ensure the customer experience is consistent with industry best practices
- Execute merchandise and category strategies including sequencing, cross-sells, upsell, and navigation optimizations
- Manage product listings and pages on the website inclusive of new product set up, existing audit and continuously updating product pages and tags
- Implement SEO & onsite search optimizations
- Partner closely with CRM counterpart to define and execute lifecycle marketing strategy and ongoing loyalty activations and promotions

**REQUIREMENTS**
- Positive and energetic attitude with a cross-functional style
- 5-7 years of ecommerce experience working in a fast-moving CPG company, preferably beauty or other retail (e.g. apparel) in a similar capacity
- A bachelor’s degree in a relevant field, experience working with consumer brands
- Passion for the beauty industry and a consumer-centric mindset
- Data-savvy with experience turning data into actional insights
- Deep understanding of the digital shopping experience on desktop and mobile
- Hands-on understanding and use of Shopify Plus and GA
- Advanced Excel/analytical skills (Pivot tables & VLookups at minimum)
- Track record of leading relationships and performance success with external partners such as creative agencies, dev team, on site tools like virtual try-on and other services
- Strategic & financial capabilities; comfortable with tactical execution with data-led decisions
- Superior attention to detail, time management and follow-through
- Self-starter with the ability to work well independently and in a team environment
- An understanding of content and development projects, e-Commerce UX and intuitive knowledge