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Digital Experience Manager, Site Activation

2 months ago

New York, New York, United States Coach Full time
About This Role

We are seeking a highly skilled and experienced Digital Experience Manager to join our team at Coach. As a key member of our Site Activation team, you will play a critical role in driving the digital evolution of our business.

Key Responsibilities
  • Support the ongoing site experience through daily checks and analysis of site reports to identify potential issues.
  • Partner with cross-functional teams, including Site Merchandising, Strategy, Ops, and Creative, to influence future-looking customer experiences.
  • Expand, execute, analyze, and iterate the site innovation and optimization roadmap.
  • Be the daily point of contact for 3rd party vendors and cross-functional teams, facilitating weekly meetings and ad-hoc questions.
  • Own the briefing process, from idea conception to launch, including brief creation, creative asset review, and sign-off.
  • Maintain a library of activation results and share them with the team.
  • Drive experimentation and adoption of next-in-class innovations to continually evolve our customer experience.
  • Partner with cross-functional partners, including Product, UX, Testing/Optimization, and others, to understand what's on the horizon and where the white space is.
  • Identify potential use cases for innovation tactics, including understanding potential ROI, level of effort, and options for proving out the use cases before committing to code.
  • Keep a pulse on competitive and industry landscapes to inform future strategies and brainstorming efforts.
Requirements
  • Bachelor's degree with a minimum of 2+ years of professional, relevant eCommerce experience.
  • Passion for eCommerce is a must.
  • Experience with analytics tools (GA a plus).
  • Intermediate level of knowledge of eCommerce KPIs.
  • Excellent organization skills.
  • Excellent communication skills and team-oriented mindset.
  • Technical aptitude and desire to learn new technologies.
  • Experience working with Product and Creative teams a huge plus.
  • Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines.
  • Ability to effectively interact with team members and extensive cross-functional network across all levels.
  • Outstanding attention to detail and accuracy required; a thirst for learning and success.
  • Excellent site experience sensibility and understanding of customer experience; Design Thinking experience a plus.
  • Knowledge of industry trends (and where to find them).
Our Competencies for All Employees
  • Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and actionable positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
  • Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
  • Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
  • Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
  • Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
  • Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
  • Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.
Our Competencies for All People Managers
  • Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future-oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
  • Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
  • Building Effective Teams: Blends people into teams when needed; creates strong morale and spirit in their team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
About Coach

Coach is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline, and termination) are based on the applicants' or employees' qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Coach