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Manager, Product Marketing Upromise
4 months ago
The **Manager, Product Marketing, Upromise** will serve as its steward and champion. The individual will own and execute product, marketing, and operational strategy to achieve the financial goals of Upromise. This leader will successfully work to develop external partnerships and requisition the internal resources needed within a matrix organization.
**Prodege**:
A cutting-edge marketing and consumer insights platform, Prodege has charted a course of innovation in the evolving technology landscape by helping leading brands, marketers, and agencies uncover the answers to their business questions, acquire new customers, increase revenue, and drive brand loyalty & product adoption. Bolstered by a major investment by Great Hill Partners in Q4 2021 and strategic acquisitions of Pollfish, BitBurst & AdGate Media in 2022, Prodege looks forward to more growth and innovation to empower our partners to gather meaningful, rich insights and better market to their target audiences.
As an organization, we go the extra mile to “Create Rewarding Moments” every day for our partners, consumers, and team. Come join us today
**Primary Objectives**:
- Product Marketing
- Product Strategy
- Management
**_Qualifications - _**_To perform this job successfully, an individual must be able to perform each job duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions._
**Detailed Job Duties: (typical monthly, weekly, daily tasks which support the primary objectives)**
- Product Marketing
- Define and expanding the Upromise brand position via a product
- and marketing-driven approach
- Partner with the Acquisition Marketing team so that Upromise can maximize and optimize marketing traffic from various digital channels with an eye on member-generated revenue
- Coordinate with Promotions team to produce campaigns that capitalize on seasonal events, drive adoption of the product experience, and manage retention efforts
- Drive the Upromise Mastercard program towards sustained portfolio growth through credit card acquisition strategy, existing cardholder marketing, and portfolio retention efforts while partnering with Barclays (its issuing bank) and Mastercard to maximize operational efficiency
- Collaborate with the Finance & Business Operations functions to ensure that Upromise is operating within and towards its financial goals
- Product Management
- Collaborating with paired Product and Technology resources to introduce product improvements that improve all aspects of the user journey - from registration and activation to retention, monetization, and referral
- Work closely with engineering teams to translate product requirements into technical specifications and user stories.
- Work closely with Revenue and Product teams to, drive product adoption; retention and increase RPU
- Continuously monitor and evaluate the performance of the platform, identifying opportunities for improvement and optimization
- Stay informed about industry best practices and emerging technologies related to loyalty and rewards platforms;leverage competitive insights to inform product strategy and differentiate our offerings in the market.
- Management
- Oversee a direct report to insure that the following strategic activities are executed at the highest level
- (Partnership Management) Heading strategic partnerships, notably those with Barclays, Mastercard, 529 college savings plans and others in order to support new member acquisition, current member engagement, and the Upromise brand
- (Operations) Support monthly redemption process of nearly $4 million in member rewards, including a financial transfer platform migration and integration
- (Customer Care) Work with the Customer Service team to ensure that proper customer service levels are maintained; driving engagement strategies and being a champion for the brand so that NPS levels remain worldclass
- (Business Intelligence) Implement a robust system to monitor key metrics such as Monthly Active Users (MAU), Lifetime Value (LTV), Activation Rates, Retention Rates, and A/B Testing Results. Provide regular reports and actionable recommendations to measure the effectiveness of consumer marketing campaigns, user engagement, and overall brand performance. Monitor KPIs, analyze and design marketing campaigns; utilizing internal resources to build new dashboards and reports
**Additional Management Responsibilities**:
- Performance Management: setting and managing goals, on-going coaching, corrective action, annual reviews, rewards/recognition, and team/individual development.
- Employee Life Cycle Management: headcount forecasting, job descriptions, recruiting/hiring, termination
- Governance: ensuring compliance to company policy/practice (e.g. attendance, behavior, workplace attire), ensuring compliance to employment law (e.g.
