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Brand Management Analyst, Shopper Marketing

3 months ago

Benton Harbor, United States Whirlpool Full time

**Requisition ID**: 63668

ABOUT WHIRLPOOL CORPORATION

**This role in summary**:
This role is the Shopper Marketing Brand Analyst in the Integrated Business Unit (IBU) Product Business Unit, responsible for Consumer Packaged Goods (CPG) and Storage & Organization Shopper Marketing. This role spans across all retail channels. This person is a critical team member for shopper marketing, working closely with internal partners (key stakeholders include Brand, Product, Sales & Ops teams) along with external partners (such as agencies of record, retailers’ media networks, and 3rd parties). This role requires a shopper-first and strategic marketing mindset with core responsibility to execute go-to-market marketing strategies and plans aligned with Channel Retailer Plans. This position reports to the Senior Brand & Product Marketing Manager, CPG & Storage/Org Brands.

**Your responsibilities will include**:

- Support marketing planning for Gladiator & Affresh brands across all retail channels, ecommerce & physical.
- Lead plan execution in partnership with the retailer in tactics such as retail media, online & in-store experience (displays, point-of-purchase, sampling, couponing, subscription), content development & oversight and performance measurement.
- Strengthen marketing partnership with key retailers and agency partners
- Serve as primary point-of-contact with marketing teams at the retailers and agency partners
- Partner with cross-functional product launch teams to build, align, and execute holistic go-to-market plans.
- Create informed solutions that are grounded in data and research
- Present marketing plans, updates, and results regularly with the internal sales teams and Quarterly reviews
- Delivery of projects on-time, on-strategy, and on-budget.

**Minimum requirements**:

- Bachelor’s Degree
- 2+ years of experience in one or more of the following: Marketing/Shopper Marketing, Product Development, Media, Brand, eCommerce or Channel Sales

**Preferred skills and experiences**:

- Bachelor's Degree in Business or Marketing
- Experience in Trade Media/Marketing (Paid, Owned, Earned, Event)
- Project management, strong time management and organizational skills
- Strong oral, written communication, and presentation skills
- Proficient computer skills, Google Suite
- Ability to adapt quickly to a changing environment, overcome challenges, and manage multiple priorities and stakeholders
- Strong influencing and consultative skills - includes advocating for the shopper, aligning objective across teams and partnering internally and externally to grow the business and brand equity
- Proven ability to develop strong relationships
- Proven analytical skills and ability to successfully integrate different streams of information into conclusive next steps and shareable findings
- Ability to work with teams cross-collaboratively

RSRWH

**Additional information**:
Whirlpool’s Ways of Working

We offer other flexibility and industry-leading time-off benefits that will help you balance what’s important at work and at home, including:

- Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
- Two-Week Work from Anywhere - Minimum of one-week increments for a total of two weeks per year.
- Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation

See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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