Marketing Senior Analyst or Manager

5 days ago

Benton Harbor, Michigan, United States Whirlpool Corporation Full time
About Whirlpool Corporation

Whirlpool Corporation is a leading kitchen and laundry appliance company, dedicated to improving life at home and inspiring generations with its iconic brands. With a strong commitment to innovation, the company drives meaningful progress to meet the evolving needs of consumers through its portfolio of brands, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator. In 2023, the company reported approximately $19 billion in annual sales, 59,000 employees, and 55 manufacturing and technology research centers.

The Team You Will Be Part Of

The Product Marketing team at Whirlpool Corporation markets the organization's products and services using customer marketing databases. They create direct mail marketing plans, targeting specific market segments with specialized offers. They collaborate with market researchers to develop response models and other database improvements, and may conduct data mining analyses of customer data to develop marketing trends. Product Marketers are responsible for leading the marketing strategy, product development, and product management process for their portfolio of products and brands.

The Brand Management and digital marketing teams promote and maintain the brand image at local, national, or international levels. They coordinate marketing strategies, including packaging, pricing, expense budgets, advertising, and promotion of the brand. They develop associated advertising campaigns and oversee brand performance by identifying market trends, maximizing performance on various channels, and growing consumer lifetime value.

These teams of Brand, Shopper, Digital, and Product Marketers collaborate to grow our brands through delivering the brand promise in partnership with sales through our products, consumer & shopper journeys, and activations.

This Role in Summary

This is a general posting for upcoming Brand, Digital, and Product Marketing opportunities within Whirlpool Corporation. We will review your background and share your application with teams that are hiring for roles aligned with your experience.

The ideal candidate will have a passion for our consumer and passion for products that solve the consumer's problems. The candidate should be adept at articulating consumer learnings and insights into stories that gain followership or into engineering requirements to drive projects forward through the development process. The candidate will have a high competency for collaboration with diverse functional process partners and be comfortable presenting at all levels of the organization. Finally, the successful candidate will bring a growth mindset to a learning culture-based team.

Your Responsibilities Will Include
  • Define and deliver the short, mid, and long-term product strategy from initial planning stages through storytelling.
  • Lead critical advanced development and production projects. This includes the business case, project scoping, and trade-off decisions.
  • Create requirements by translating consumer learnings and insights into the Voice of Engineering (VoE) and ensure solutions are delivering benefits against the Voice of Consumer (VoC) definitions.
  • Develop a thorough understanding of our differentiators and ensure we are competitive in the marketplace.
  • Apply global brand strategies to new product launches - delivering differentiated and ownable consumer platforms.
  • Work with regional marketing teams to set the proper go-to-market strategy for your category, including budget, creative, and asset recommendations.
  • Set brand health targets and track KPIs to ensure continuous improvement and growth.
  • Oversee paid media performance and CRM activities to ensure they meet strategic & operational Return on Investment/Return on Ad Spend objectives while enhancing customer loyalty.
Minimum Requirements
  • Bachelor's Degree.
  • 3+ years of marketing, digital marketing, advertising, product management, industrial design, paid media, engineering, brand, agency, consumer insights, or category management experience.
Preferred Skills and Experiences
  • MBA.
  • Experience in applying Consumer Insights in product roadmap/strategy.
  • Success working and leading in a fast-paced environment.
  • Capable of operating on both strategic and tactical levels.
  • Ability to work in an Agile Methodology process.
  • Ability to manage multiple projects simultaneously.
  • Product development experience.
  • Strong organizational skills.
  • Financial acumen.
What We Offer

Whirlpool Corporation offers a generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more. Saint Joseph/Benton Harbor locations: Beautiful, recently renovated office space, free coffee, biking/walking trails, and access to The Eddy - Early Childhood Center (depending upon availability - additional costs required).

Additional Information

Whirlpool's Ways of Working: Our goal is to provide an environment that helps you bring your best to Whirlpool every day. We apply 'always on' flexibility to all work days. You will have the autonomy to manage personal, family, and outside-of-work commitments as needed. Employees in this role work in person Monday through Thursday with the option to work remotely on Friday.

We offer other flexibility and industry-leading time-off benefits that will help you balance what's important at work and at home, including:

  • Flexible Friday - Option to work extra hours Monday through Thursday to finish up work early on Friday.
  • Two-Week Work Remote from Anywhere - Minimum of one-week increments for a total of two weeks per year.
  • Sabbatical - Four weeks paid leave after every five years of service.

Connect with us and learn more about Whirlpool Corporation. See what it's like to work at Whirlpool by visiting Whirlpool Careers. Additional information about the company can be found on Facebook, Twitter, LinkedIn, Instagram, and YouTube.

At Whirlpool Corporation, we value and celebrate diversity. Whirlpool Corporation is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.

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