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Marketing Insights Analyst
2 months ago
Position Overview:
The Marketing Data Analyst plays a crucial role in analyzing market dynamics, identifying trends, and evaluating competitive landscapes. This position focuses on collecting, organizing, and optimizing marketing data to inform strategic initiatives within the Marketing & Communications division.
Key Responsibilities:
- Conduct thorough research to gather insights on market trends, customer behavior, and the effectiveness of current marketing campaigns.
- Utilize various software tools, including Excel and Tableau, to analyze data and present findings through visual formats such as charts, graphs, and dashboards.
- Collaborate with cross-functional teams, including Marketing Services and Digital teams, to support data-driven decision-making processes.
- Deliver comprehensive analyses that inform business strategies and enhance quality improvement efforts.
Qualifications:
- Bachelor's degree in business, marketing analytics, data science, or a related field is required.
- 2-4 years of experience in marketing data analysis and reporting is essential; experience in the healthcare sector is a plus.
- Proficiency in SQL and advanced Excel skills, including pivot tables and complex functions, is necessary.
- Strong analytical skills with the ability to communicate findings clearly and effectively to diverse audiences.
- Experience in engaging with stakeholders to gather requirements and respond to their analytical needs.
Work Environment:
This role may involve occasional travel and requires flexibility in working hours. The position entails working with standard office equipment and may include periods of sitting and standing.
Skills Required:
- Digital marketing and analytics
- Project management and reporting
- Data interpretation and presentation
- Strong problem-solving abilities
About TEKsystems:
TEKsystems is a leader in Full-Stack Technology Services and Talent Services, partnering with clients to drive transformative change. With a diverse team of professionals, we collaborate with a wide range of organizations to leverage opportunities in a rapidly evolving market.
