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Senior Ecommerce Digital Analyst
2 months ago
We are seeking a highly skilled Senior Ecommerce Digital Analyst to join our team at Whirlpool Corporation. As a key member of our Gladiator business, you will be responsible for ensuring our brand website is designed and optimized to support a consumer's decision journey through to purchase.
Key Responsibilities- Optimize website performance with a focus on conversion.
- Construct and enact comprehensive SEO strategies to improve organic search rankings and drive website traffic.
- Conduct regular website audits to identify and resolve technical issues.
- Analyze website metrics and user behavior to inform design and functionality improvements.
- Oversee the integration of third-party tools and plugins to enhance website functionality.
- Coordinate with customer service to address and resolve user issues and feedback.
- Plan and execute A/B testing to optimize user experience and conversion rates.
- Manage website budget and resources effectively.
- Bachelor's degree.
- 3+ years experience in ecommerce, digital product ownership, or digital marketing.
- 2+ years of website analytics experience (such as Adobe Analytics or Google Analytics).
- Agency management experience.
- Experience working with agile methodology.
- Experience with marketplace integrations.
- Understanding of brand strategies and consumer behavior.
- Financial acumen.
- Project management experience.
Whirlpool Corporation is a leading kitchen and laundry appliance company, in constant pursuit of improving life at home and inspiring generations with our brands. We are committed to equal employment opportunity and prohibit any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.