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Product Marketing Launch Manager
2 months ago
Whirlpool Corporation is a leading kitchen and laundry appliance company, committed to improving life at home and inspiring generations with its iconic brands. With a portfolio that includes Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator, the company is driving meaningful innovation to meet the evolving needs of consumers.
The RoleThe Product Marketing Launch Manager will be responsible for developing and executing Front Load Laundry Go-To-Market launch plans for the Whirlpool Corporation portfolio of brands. This person will work closely with brand marketing, merchandising, shopper marketing, sales education, consumer insights, engineering, and manufacturing to deliver exciting product launches.
Key Responsibilities- Lead product Go-To-Market plan and launch execution results through strong cross-functional relationships.
- Ensure consumer insights, shopper insights, purchase drivers, and other research are leveraged to drive fact-based, consumer-driven product/feature tradeoff decisions that support brand positioning.
- Project management within a tollgate structure.
- Act as a primary marketing contact for your product platform for maintenance of business activities.
- Bachelor's degree.
- 5+ years in product, marketing or sales.
- Preferred skills and experiences: Master's Degree, ability to simplify the complex, consumer-centric, insight-led, strong strategic and analytical mindset, excellent critical thinking, sound judgment and effective decision-making ability, strong interpersonal and communication skills.
Whirlpool Corporation offers a generous benefits package, Whirlpool employee discount, fitness & educational reimbursement programs, kitchenettes, and more. The company values and celebrates diversity, and is committed to equal employment opportunity and prohibits any discrimination on the basis of race or ethnicity, religion, sex, pregnancy, gender expression or identity, sexual orientation, age, physical or mental disability, veteran status, or any other category protected by applicable law.
