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Lead Financial Analyst
4 weeks ago
Job Description:
Support the Marketing organization with a key initiative wherein H&R Block drives growth, savings and efficiencies by evaluating investment and outcome management in-house. Assists with management of end-to-end forecasting and optimization of the investment pool to maximize return on investment (ROI) across acquisition and customer channels. Provides P&L forecasts and helps map investment by month by channel to maximize impact. Partners with cross-functional teams to more closely tie marketing activity to P&L results. Provides more data driven expertise to deliver marketing investment and outcome models to inform and accelerate our strategy and impact.
Day to day, you'll...
- Manage Excel files to gather inputs from marketers on assumptions like investment x outcomes and ingest data from media agency, email agency and internal systems to produce regular reporting.
- Check agency data accuracy and ensure it has accurate representation; ensure the agency is getting what they need to optimize and deliver real-time impact tied to site visits, appts and filings.
- Produce visual summaries of the investment x outcome story line that feed into strategy decks and other presentations.
- Provide leadership on how to define C360 project incrementality testing and scope it as a unique line item in the investment and outcome model.
- Build the business case for C360 project grounded in the marketing data of tax season, quantify test plans and project new 3 year impact estimates.
- Provides P&L forecasts and helps map investment by month by channel to maximize impact.
About H&R Block...
H&R Block’s purpose is simple: To provide help and inspire confidence in our clients and communities everywhere. We’ve been true to that purpose since brothers Henry and Richard Bloch founded our company in 1955. Since then, we’ve grown to have approximately 12,000 offices throughout the United States and around the world.
We are a people company first and a tax company second. People who join H&R Block say it feels like being part of something bigger. A place with an amazing and storied history, but with a strong and urgent focus on the future. Maybe it’s how determined, forward thinking and innovative we are, or how accessible our leadership is. We believe it’s all those things, and much more.
H&R Block is committed to diversity and inclusion and is proud to be an equal opportunity employer. We consider qualified applicants regardless of race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class. All qualified applicants are welcomed and encouraged to apply.
It would be even better if you also had...- Certified Public Accountant (CPA), Chartered Financial Analyst, or Certified Management Accountant (CMA) designation preferred.
- Master's degree in Accounting or Finance.
.
- Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience.
- A minimum of three yrs experience performing sophisticated financial analysis of business or business divisions.
- Ability to identify potential risks associated with a proposed business initiative and recommend alternative solutions.
- Demonstrated critical thinking skills
- Excellent interpersonal skills to include oral and written communication.
- Experience providing financial, economic and business analysis results to management.
- Experience providing leadership and direction related to financial analysis and planning.
- Knowledge of Generally Accepted Accounting Principles
- Minimum related work experience 8 years
- Proficiency with spreadsheet modeling and Microsoft software.
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