Digital Content Manager
1 month ago
Our well known retail client is looking for a contract (w2), hybrid, Digital Content Manager to join their Hoboken office ASAP.
This is a hybrid role with 3 days per week onsite at our client’s Hoboken, NJ location.
*A background check will have to be complete/cleared prior to starting this assignment*
This position facilitates, manages and evolves the editorial point-of-view, ideation process, experience development and coordination of content creative for our client’s digital store (website, mobile, app, e-circular). Content includes a mix of inspiration and guided selling vehicles, such as articles, recipes, videos, buying guides, and other rich experiences that help answer the question: What information does the shopper need to make life better for her and her family?
As advocates, developers and drivers of our client’s editorial position, the Digital Content Manager is responsible for partnering with Art Directors, Writers, Digital Store Operations and Segment Marketing to craft the big ideas that serve as foundational messaging for business verticals and marketing and seasonal campaigns. By aligning with the global editorial and marketing calendars, this role guides the creative teams in developing motivational storytelling techniques that help customers make more informed, more inspired purchase decisions. Other duties include: collaborating with Vertical and Creative teams on messaging hierarchy and wireframing to bring editorial themes to life; curating content for solutions pages; arranging strategic content partnerships to strengthen authority; and evaluating metrics and performance to determine when and where to use content that sells vs. content that tells.
Essential Functions:
Facilitates the development of content creative concepts and the subsequent execution of innovative online content in a variety of media formats to communicate, engage, interact and, ultimately, to drive sales for the brand.
Partners with senior management to continually manage and refine the editorial point-of-view for digital store pages, marketing campaigns and rich content experiences. Manages and leverages relationships with cross-functional partners, (Digital Store Operations, Marketing, Merchandising) to ensure initiatives are aligned with overall company calendars and strategies.
Promotes the continuous improvement of content integrations and executions.
Continually evaluates content performance and makes informed recommendations to increase content’s value to the customer experience.
Advocates for the development of new interactive tools and other integrated experiences in partnership with Sr.. Manager, Editorial/Segment Strategy.
Collaborates with Partnership Marketing to monetize content by recommending and executing native, content solutions for supplier sponsorship campaigns and branded experiences.
Provides supervision and development opportunities for associates.
Ensures compliance with company policies and procedures and supports company mission, values, and standards of ethics and integrity Competencies.
Customer-focused.
Reviews customer-focused data and adjusts performance to address findings.
Promotes and supports associate efforts to exceed customer expectations.
Able to make informed judgments.
Identifies, reviews and applies policies and procedures utilizing facts, findings and expertise to set priorities and develop solutions that address problems. Manages execution and results.
Holds associates accountable for completing work within expectations and time requirements based on business priorities. Encourages associates to strive for excellence. Plans and pursues team-based development.
Coordinates and aligns planning with organizational initiatives and direction.
Adjusts work plans and schedules as needed to achieve team objectives.
Sets realistic timelines for goal accomplishment.
Improves work processes and practices increase performance and results.
Increases associate commitment and engagement. Promotes ideas and links them to business needs and benefits.
Builds trusting, cooperative relationships and alliances within and outside of the organization.
Manages ethics and compliance.
Ensures associates demonstrate the highest standards of integrity and ethics in the workplace. Enforces compliance and administers appropriate organizational change initiatives.
Demonstrates creativity and strength in the face of change.
Adapts to competing demands and shifting priorities.
Updates knowledge and skills to handle new complexities, challenges and responsibilities and helps associates develop capabilities to implement changing initiatives. Supervises associates. Provides specific, honest, accurate and timely feedback on associate performance.
Assigns tasks to associates that fit their skill levels and maximizes team performance. Uses people processes (performance management tool, etc.) to ensure effective associate performance.
Recruits and hires associates needed to meet business requirements.
Requirements:
Bachelor’s degree in English, Journalism, Marketing, or related field and 2 years experience in editorial content management or related field OR 5 years experience in content management or related field.
Pets/Baby experience/knowledge a plus.
Preferred Qualifications:
3-5 years of supervisory experience.
2-3 years experience managing large editorial content campaigns in an online creative or related digital field.
2 years experience working for or with creative agencies.
1 year experience managing vendor contracts and relationships.
1 year experience managing editorial content teams in a retail creative environment.
2 years experience working with content management systems.
1 year experience managing website or online tool development.
Retail experience (preferred).
The target hiring compensation range for this role is $41.57 to $46.19 hourly. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits
Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.
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