Lifecycle Marketing Analytics Manager

4 weeks ago

New York, United States Aquent Full time

We are loking for an experienced Lifecycle Marketing Manager wo work with our leading entertainment clients marketing team. The Manager of Lifecycle Marketing Analytics will focus on analyzing data and providing actionable insights to define cross-channel strategies to drive increased engagement and reduce churn for subscribers. This role will report to the Director of Engagement Marketing and collaborate closely with cross-functional teams to support our marketing initiatives.
Responsibilities:

Work cross-functionally with data and analytics teams to maintain and develop self-service tools used to track key marketing metrics, campaign performance, and ROI.
Support day-to-day engagement team analytics needs including exploratory analyses, advanced reporting and ongoing monitoring of program performance.
Analyze marketing data to identify trends, patterns, and insights to inform and optimize marketing strategies across all channels (email, push & in-app) and stages of lifecycle.
Conduct cohort and segmentation analyses and partner with data science teams on predictive modeling to understand customer lifecycle stages and inform model validation & optimization.
Partner closely with marketing, data analytics, and data science to develop and communicate a clear learning agenda / experimentation roadmap
Evangelize experimentation best practices across the lifecycle marketing organization by ensuring proper test design and implementation, prioritization of opportunities, and identifying actionable next steps based on findings
Provide recommendations for improving campaign effectiveness, targeting, messaging, and creative elements.
Develop a deep understanding of audience capabilities and attribute definitions to support marketing and operations teams in delivering accurate and reliable messaging to our subscribers
Stay current on industry trends, best practices, and emerging technologies in marketing analytics


Qualifications:

5+ years of relevant data analytics experience in engagement, retention and/or growth marketing. Direct-to-consumer subscription, streaming and/or entertainment business experience is a plus.
1-3 years of experience leading other analysts and managing a team
Expertise manipulating large data sets, interpreting data trends, and using a multitude of disparate data sources leveraging SQL
Strong knowledge of data visualization best practices with experience using Tableau or Looker to tell a story with data
Deep experience with A/B testing from design to interpretation of results and identifying actionable next steps
Highly skilled at simplifying complex problems, distilling data, and constructing compelling narratives to guide decision-making
Strong relationship building and communication skills with all levels of the organization


The target hiring compensation range for this role is $65.45 to $72.72 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
 
 
About Aquent Talent:
Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.
 
Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium. More information on our awesome benefits 

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We’re about creating an inclusive environment—one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

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