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Lifecycle Operations Manager

2 months ago

New York, United States Block Full time

Company Description
Since we opened our doors in 2009, the world of commerce has evolved immensely, and so has Square. After enabling anyone to take payments and never miss a sale, we saw sellers stymied by disparate, outmoded products and tools that wouldn't work together.
So we expanded into software and started building integrated, omnichannel solutions - to help sellers sell online, manage inventory, offer buy now, pay later functionality through Afterpay, book appointments, engage loyal buyers, and hire and pay staff. Across it all, we've embedded financial services tools at the point of sale, so merchants can access a business loan and manage their cash flow in one place. Afterpay furthers our goal to provide omnichannel tools that unlock meaningful value and growth, enabling sellers to capture the next generation shopper, increase order sizes, and compete at a larger scale.
Today, we are a partner to sellers of all sizes - large, enterprise-scale businesses with complex operations, sellers just starting, as well as merchants who began selling with Square and have grown larger over time. As our sellers grow, so do our solutions. There is a massive opportunity in front of us. We're building a significant, meaningful, and lasting business, and we are helping sellers worldwide do the same.
Job Description
The Lifecycle Operations Manager is an expert in the lifecycle channel. You will be responsible for building and deploying marketing campaigns through Square's owned lifecycle channels (email, in-app, SMS, and more) and you will proactively provide recommendations on best use of the channel to deliver business impact.
Your attention to detail and organizational skills will see you consistently optimize workflows against revenue goals while driving a positive seller experience. Partnering closely with Lifecycle Strategy, Lifecycle Data Science, Lifecycle Operations and Product Marketing teams you will be responsible for building the most effective journeys for our seller base.
You will:

  • Deploy marketing evergreen and blast campaigns to global audiences using various marketing platforms.
  • Collaborate with the Lifecycle Audience Operations team to ensure horizontal product campaigns are built and integrated into the wider audience lifecycle journey maps.
  • Maintain channel health by abiding to our QA processes and ensuring cross-functional teams also abide by these processes.
  • Proactively seek to improve channel performance through creative optimization, personalization, A/B testing, dynamic triggers and Iterable tools.
  • Collaborate with Lifecycle Strategy to ensure campaigns consistently deliver against predetermined goals and KPIs including revenue and seller experience metrics.
  • Drive campaign workflow optimization by proactively troubleshooting, consolidating and simplifying workflows.
  • Proactively surface opportunities and contribute to the continuous improvement of the marketing operations processes.


Qualifications
You have:

  • 3 to 5 years of experience in email marketing, campaign management, or digital media/ ad operations
  • In-depth knowledge of technologies and processes involved with email service providers and/or marketing automation platforms
  • Excellent attention to detail, creativity in problem solving, and project management skills
  • Has experience and an understanding / programming ability with ESPs like Iterable, Braze and others. Additionally they have experience with CRM tools like Salesforce and CDP tools like Segment.
  • Strong understanding of customer lifecycles
  • Strong understanding of customer lifecycle. End-to-end and all stages of a customer or merchant lifecycle.
  • Experience working with vendors and within a matrixed organization with creatives, engineers, analysts, marketing managers, and product teams
  • A willingness to learn and a commitment to thoughtful problem solving
  • Ability to use data to drive decisions and have experience managing promotional investments and running A/B tests.
  • Strong ability to influence peers and senior-level business partners to drive change and innovation.
  • Detail-oriented mindset with strong written and oral communication skills.
  • Experience with SQL and/or Looker is a plus.


Qualifications
You have:

  • 3 to 5 years of experience in email marketing, campaign management, or digital media/ ad operations
  • In-depth knowledge of technologies and processes involved with email service providers and/or marketing automation platforms
  • Excellent attention to detail, creativity in problem solving, and project management skills
  • Has experience and an understanding / programming ability with ESPs like Iterable, Braze and others. Additionally they have experience with CRM tools like Salesforce and CDP tools like Segment.
  • Strong understanding of customer lifecycles
  • Strong understanding of customer lifecycle. End-to-end and all stages of a customer or merchant lifecycle.
  • Experience working with vendors and within a matrixed organization with creatives, engineers, analysts, marketing managers, and product teams
  • A willingness to learn and a commitment to thoughtful problem solving
  • Ability to use data to drive decisions and have experience managing promotional investments and running A/B tests.
  • Strong ability to influence peers and senior-level business partners to drive change and innovation.
  • Detail-oriented mindset with strong written and oral communication skills.
  • Experience with SQL and/or Looker is a plus.