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Director, Client Marketing Lifecycle

3 months ago

New York, New York, United States TIAA Full time

Client Marketing - Director, Lifecycle
TIAA is seeking a growth-minded, data-driven and customer-obsessed Lifecycle Marketing – Director (B2C) to help drive the strategy and evolution of our customer engagement and retention programs across channels and platforms. In this role, you will define customer-centric lifecycle programs, employing innovative solutions to better meet customers where they are and help educate and facilitate their retirement journey. You will partner with Digital Experience, Institutional Marketing, Product Marketing, Analytics, Marketing Automation, and Brand teams to develop and execute comprehensive lifecycle marketing strategies to drive key actions and deliver personalized experiences. As a data enthusiast, you will become an expert about our customers, diving deep into the data to get at the core of their needs to deliver the right message at the right time.

Key Responsibilities and Duties

  • Lead cross-channel marketing trigger campaigns, including drip campaigns, to optimize customer communication and drive conversions.
  • Partner with cross-functional teams to ensure consistent and resonant messaging across channels and build tailored customer experiences that nurtures and activates our audience base.
  • Develop a deep understanding of different audience segments, leveraging data from partners in the Marketing Analytics Center of Excellence, to define journeys for participants based on life stages, behavioral data, etc.
  • Design and implement experimentation frameworks that enable iteration and optimization of lifecycle programs.
  • Partner with content teams to build strategies on how to best leverage content to engage audiences and drive them to conversion.
  • This role will report to the Senior Director – Lifecycle Marketing (B2C).

Educational Requirements

  • University (Degree) Preferred

Work Experience

  • 5+ Years Required; 7+ Years Preferred

Physical Requirements

  • Physical Requirements: Sedentary Work


Career Level
8IC

Required:

  • 5+ years direct experience with building customer journey trigger campaigns across multiple channels including email, direct mail, digital, in-app, push, SMS etc.

Preferred:

  • 7+ years direct experience with building customer journey trigger campaigns across multiple channels including email, web, direct mail, digital, in-app, push, SMS, etc. (within financial services)
  • Proven expertise in project management (Workfront preferred), data-driven marketing, customer segmentation, and automation
  • Proficient in Email Marketing platforms and tools (Salesforce Marketing Cloud a plus)
  • Ability to both think strategically and implement tactically, with excellent communication and leadership skills
  • Strong analytical skills and comfort working with data and reporting in a metrics-driven environment
Related SkillsAudience Insights, Budgeting, Campaign Management, Differentiates Value Proposition, Influence, Lead and Demand Generation, Marketing Analytics, Marketing Channels, Marketing Strategic Planning, Prioritizes Effectively, Relationship Management

Anticipated Posting End Date:

Base Pay Range: $99,400/yr. - $160,000/yr.

Actual base salary may vary based upon, but not limited to, relevant experience, time in role, base salary of internal peers, prior performance, business sector, and geographic location. In addition to base salary, the competitive compensation package may include, depending on the role, participation in an incentive program linked to performance (for example, annual discretionary incentive programs, non-annual sales incentive plans, or other non-annual incentive plans).

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Company Overview

TIAA is the leading provider of financial services in the academic, research, medical, cultural and government fields. We offer a wide range of financial solutions, including investing, banking, advice and education, and retirement services.

Benefits and Total Rewards

The organization is committed to making financial well-being possible for its clients, and is equally committed to the well-being of our associates. That's why we offer a comprehensive Total Rewards package designed to make a positive difference in the lives of our associates and their loved ones. Our benefits include a superior retirement program and highly competitive health, wellness and work life offerings that can help you achieve and maintain your best possible physical, emotional and financial well-being. To learn more about your benefits, please review our Benefits Summary.

Equal Opportunity

We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.

Read more about the Equal Opportunity Law here.

Accessibility Support

TIAA offers support for those who need assistance with our online application process to provide an equal employment opportunity to all job seekers, including individuals with disabilities.

If you are a U.S. applicant and desire a reasonable accommodation to complete a job application please use one of the below options to contact our accessibility support team:

Phone:

Email:

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