Principal Product Marketing Manager

7 days ago

San Jose, United States Adobe Inc. Full time

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

As an integral Product Marketer on the Adobe Acrobat team, you will help define key opportunities for our product offerings focused on identifying areas of future growth and new segments.

As a top-tier marketer, you have deep appreciation for the customer, are data driven, and proficient in marketing frameworks, channels and tactics. You are a marketing generalist, well-verse in different areas of marketing and can flex to various key initiatives and strategic priorities. You have strong cultural awareness and understand and excel at establishing relationships and credibility across diverse teams. You understand software as a service and subscription models and are a self-starter with strong initiative.

Responsibilities

  • Drive business growth by identifying marketing opportunities, defining a clear cohesive strategy and approach.

  • Work closely with the Product teams to identify and nurture new products and features.

  • Develop compelling value proposition messaging for products to convince prospects to try, buy, and adopt our software.

  • Partner across Marketing, Sales, Finance, Product and analytics teams to define strategic priorities.

  • Translate strategies into marketing initiatives with key cross-functional marketing teams.

  • Be a steward of the business, understanding financial impact, growth levers, dashboard.

  • Collaborate with research and insights teams to understand trends in the business and develop insights that translate into meaningful recommendations for growth.

  • Understand trial strategies, lineup, promotion pricing.

Requirements:

  • BS/BA with 10+ years of marketing experience, technology company and SaaS experience preferred.

  • Product Marketing expertise and experience with consumer and/or small business preferred.

  • Analytical, well-verse in dashboards and market research. Utilizes and interprets insights to advise decisions and strategic direction.

  • Demonstrates test & learn, and growth mentality.

  • Demonstrated leadership success in multifaceted environments, rapidly anticipating and adapting to shifting priorities.

  • Global cultural awareness and experience with global teams.

  • Strong experience leading cross-functional multidisciplinary teams to drive high-impact business initiatives; highly collaborative work style.

  • Strong ability to frame issues, drive appropriate analyses, and make clear, impactful recommendations.

  • Exceptional analytical, verbal, and written communication skills.

  • Excellent program management skills.

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