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Product Marketing Manager
2 months ago
Job Description: Title: Sr Product Marketing Manager
**Note: Job Posting is for level 3 product manager candidates
Max Bill Rate: $123.38
Duration: 3/20/2024 to 04/27/2024 (Extend beyond Q3)
Location: Remote in any part of the US, either East/West coast
Interviews: 2-3 rounds
Senior Product Marketing Manager
Who We Are
Outshift by Cisco is the emerging tech incubation group that explores, identifies, and creates new businesses for Cisco. We are passionate about being at the cutting edge of technology, taking Cisco into new markets and building exciting products that solve tomorrow's biggest challenges.
Like a startup, we take an entrepreneurial approach to success. We incubate ideas into products that solve critical needs, then deliver an experience that delights users and customers from MVP to full-blown commercial offering.
Outshift is about innovation. We look from 12 months out to five years into the future, flexibly working to solve problems instead of fitting into a defined job description. We celebrate learning, and expect our teams to fail fast, challenging assumptions and finding new ways of solving problems. Outshifters enjoy gaining experience across a breadth of technological and business challenges and can expect to shift across products/problems and build new skills regularly.
We're building the next wave of startup-like innovation with the support of a trusted name like Cisco. Where else will you get to do this? Come create with us.
Learn more about us at outshift.com
Who You'll Work With
The Outshift team is highly visible within Cisco as it's leading the future innovation for the business. As part of the Strategy, Incubations & Applications group led by Cisco's Chief Strategy Officer, you'll be working with some of the organization's most forward thinkers.
In this role, you can expect to work with our Outshift Product teams, product marketing managers, brand, content and social marketers, technical marketers, analysts and product-led growth teams to grow our Modern Apps business. You'll also work across Cisco marketing, events, PR, and AR teams to develop strong strategic relationships and ensure our Modern Apps product portfolio and efforts are included and amplified.
What You'll Do
• Develop & drive the product marketing strategy, including positioning, marketing analysis, go-to-market plans for our cloud-native software business unit and Outshift's presence in the cloud-native landscape
• Manage product launches and roll-outs, collaborating with cross-functional teams to ensure a successful execution
• Work with Product and Research teams on analyzing the market to identify new opportunities, perform competitive analysis, and build a presence in our target customer and industry segments
• Establish marketing requirements for new products and opportunities within Modern Apps as they are developed to help drive product-market fit
• Work closely with product management to understand the product strategy and develop compelling messaging for our audience including customers, marketing, sales, and industry analysts
• Liaise with the broader Cisco marketing teams on large-scale integrated campaigns to ensure Outshift's Modern Apps efforts are featured
• Establish measurable analysis and reporting on Outshift's success at establishing brand awareness, user engagement, and more in cloud-native markets
Who You Are
• At least 8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. A background in Cloud Security, SaaS, or related technology is ideal.
• Proven experience driving GTM campaigns, leveraging cross-collaborative relationships, omni-channel strategies, agency relationships, and some elbow grease to drive noteworthy market moments.
• You work best when integrated with your Product teams early and know how to analyze, measure, and report on market research and competitor insights to help guide product development strategy.
• You have an outstanding ability to explain clear value and benefits derived from complicated concepts to decision makers, buyers, and product champions.
• You embrace a data-driven approach to building results, and are comfortable directing decisions on buyer journeys, audience engagement and other marketing data that helps leadership understand the value of marketing in driving business results.
• Bachelor's Degree required (diverse subject matter welcome), Master's Degree or MBA preferred but not required.
Minimum Requirements
• Bachelor's Degree required (diverse subject matter welcome)
• 8 years of proven experience in shaping product-market fit and directing marketing strategies, preferably in Product Marketing, Product Management, or Technical Marketing roles. A background in Cloud Security, SaaS, or related technology is ideal.
