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Director Industry Marketing

2 months ago

alpharetta, United States Fiserv Full time

What does a successful “Director of Industry Marketing” do at Fiserv?

You will be a creative and performance-driven industry marketer who will drive brand and revenue enhancing marketing programs forward for Fiserv. You will be responsible for leading coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be involved in the ideation and execution of high-impact marketing programs for B2B clients. You will be a collaborative and strategic leader driving thought leadership initiatives and segment messaging through the delivery of unique experiences and programming executed with measurable success.


What you will do:

  • Industry Strategy Development: Develop a strategic vision for development of integrated, banking focused marketing programs aligned with business objectives.
  • Cross-Functional Collaboration: Collaborate with a high-performing internal marketing team and external agencies to deliver coordinated high-impact marketing programs and enable a seamless experience in the client’s office
  • Marketing Program Development: Leverage client insights to drive go-to-market strategies including audience identification, positioning, messaging and sales enablement efforts that result in strategic banking specific campaigns to help drive customer acquisition, retention, and expansion
  • Messaging: Ensure distinctive brand message and points of differentiation and distinction across all touchpoints, including online and digital marketing, and tradeshows and conferences.
  • Partner: Serve as an enabling partner to the banking sales and relationship management teams and ensure marketing efforts support client-first marketing approach
  • Client Insights: Develop and share a deep understanding the competitive landscape, industry trends, voice of the client to optimize untapped opportunities in the banking space
  • Reporting and Analytics: Leverage KPIs and dashboards to demonstrate performance and analyze results to provide key learnings and recommendations for improvement
  • Budgeting: Optimize resources and budgets to facilitate marketing strategies and success
  • External Collaboration: Identify and manage marketing agencies, vendor and service providers to ensure successful delivery


What you will need to have:

  • Bachelor’s degree in Business, Marketing, or similar discipline
  • 8+ years experience as a marketing leader, ideally with considerable experience in B2B marketing complex selling environment


What will be great to have:

  • MBA
  • Financial services industry experience: banks and/or credit unions


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