Industry Marketing Director

17 hours ago


Alpharetta, United States Fiserv Full time
{"title": "Director of Industry Marketing", "description": "Drive Business Growth as a Director of Industry Marketing at Fiserv

As a Director of Industry Marketing at Fiserv, you will be responsible for developing and executing strategic marketing programs that drive business growth and revenue enhancement. You will lead cross-functional teams to create integrated marketing campaigns that reflect the company's brand and value proposition.

Key Responsibilities:

  • Develop industry-specific marketing strategies that align with business objectives
  • Collaborate with internal teams and external agencies to deliver high-impact marketing programs
  • Leverage client insights to drive go-to-market strategies and sales enablement efforts
  • Ensure consistent brand messaging and points of differentiation across all touchpoints
  • Partner with sales and relationship management teams to support client-first marketing approach
  • Develop and share deep understanding of competitive landscape, industry trends, and voice of the client
  • Analyze results and provide key learnings and recommendations for improvement

Requirements:

  • Bachelor's degree in Business, Marketing, or similar discipline
  • 8+ years experience as a marketing leader, ideally with experience in B2B marketing complex selling environment

Preferred Qualifications:

  • MBA
  • Financial services industry experience: banks and/or credit unions

Fiserv is an equal opportunity employer and welcomes applications from diverse candidates.

", "lang_code": "en"}

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