Industry Marketing Director

20 hours ago

Alpharetta GA USA, United States Fiserv Full time

Unlock Your Potential as a Director of Industry Marketing at Fiserv

As a creative and performance-driven industry marketer, you will drive brand and revenue-enhancing marketing programs forward for Fiserv. You will lead coordinated go-to-market efforts that reflect integrated messaging and value propositions for your specific industry segment. You will be involved in the ideation and execution of high-impact marketing programs for B2B clients. You will be a collaborative and strategic leader driving thought leadership initiatives and segment messaging through the delivery of unique experiences and programming executed with measurable success.

Your Key Responsibilities:

  • Develop a strategic vision for the development of integrated, banking-focused marketing programs aligned with business objectives.
  • Collaborate with a high-performing internal marketing team and external agencies to deliver coordinated high-impact marketing programs and enable a seamless experience in the client's office.
  • Leverage client insights to drive go-to-market strategies, including audience identification, positioning, messaging, and sales enablement efforts that result in strategic banking-specific campaigns to help drive customer acquisition, retention, and expansion.
  • Ensure distinctive brand message and points of differentiation and distinction across all touchpoints, including online and digital marketing, and tradeshows and conferences.
  • Serve as an enabling partner to the banking sales and relationship management teams and ensure marketing efforts support a client-first marketing approach.
  • Develop and share a deep understanding of the competitive landscape, industry trends, and voice of the client to optimize untapped opportunities in the banking space.
  • Leverage KPIs and dashboards to demonstrate performance and analyze results to provide key learnings and recommendations for improvement.
  • Optimize resources and budgets to facilitate marketing strategies and success.
  • Identify and manage marketing agencies, vendors, and service providers to ensure successful delivery.

What You Need to Succeed:

  • Bachelor's degree in Business, Marketing, or a similar discipline.
  • 8+ years of experience as a marketing leader, ideally with considerable experience in B2B marketing complex selling environments.

What's Nice to Have:

  • MBA.
  • Financial services industry experience: banks and/or credit unions.

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