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Director of Innovation and Audience Engagement

2 months ago

Miami, United States U.S. Agency for Global Media Full time
U.S. Agency for Global Media - Director of Innovation and Audience Engagement

Location: Miami, Florida

Summary: This position is located in the U.S. Agency for Global Media (USAGM), Office of Cuba Broadcasting (OCB). This position leads digital innovation for OCB, while developing strategies to reach audiences, bypass censorship, and boost audience engagement. The selectee will champion a digital-first approach and stay at the forefront of media trends. Fluency in both English and Spanish languages is required.

Responsibilities: As a Director of Innovation and Audience Engagement, you will be responsible for duties to include, but are not limited to:

  1. Developing and implementing strategies to reach target audiences, circumvent censorship, and drive engagement.
  2. Establishing partnerships with external organizations to enhance security and innovate new censorship circumvention products.
  3. Promoting content distribution on various platforms as part of a digital-first strategy.
  4. Collaborating with editorial and digital technology teams to achieve goals and maintain high standards.
  5. Enhancing social media operations and coordinating digital strategy.
  6. Overseeing marketing and promotional strategies to ensure audiences can access content.
  7. Supervising media data analysts and/or research specialists.
  8. Leading innovation in the development of new platforms and digital tools.
  9. Overseeing the use of digital analytics to monitor performance and improve audience engagement.
  10. Evaluating new tools to promote OCB's mission as well as crafting and implementing OCB's digital-first strategy.
  11. Working with the Director of Information Technology to ensure the protection of OCB's publishing systems and respond to challenges.

Requirements:

Conditions of Employment:

  1. Fluency in both English and Spanish languages that enables you to speak, read, write, report, and translate in both languages. This language screen out factor MUST be listed in your resume to receive consideration.
  2. Applicants must have a minimum of one year of specialized experience at a level of difficulty and responsibility comparable to the GS-13 or comparable pay band in the Federal service or equivalent experience in the private sector.
  3. Specialized Experience is experience that has equipped the applicant with the knowledge, skills and abilities to successfully perform the duties of the position, including developing strategies in order to reach target audiences, circumvent censorship, and drive engagement.
  4. Evaluating software solutions and/or applications to identify and circumvent censorship and other technological barriers to content access; and conducting research to analyze media consumption.

Education: Education is not required for this grade level and cannot be used for qualification purposes.

Additional Information: USAGM is committed to fostering a diverse and inclusive work environment. To build and retain a workforce that reflects the diverse experiences and perspectives of the American people, we welcome applicants from various communities, identities, races, ethnicities, backgrounds, abilities, religions, and cultures of the United States who share our commitment to public service.

Applicants must meet all qualification requirements by closing date of the announcement to be considered.

1. If you are a male applicant who was born after 12/31/59 and are required to register under the Military Selective Service Act, the Defense Authorization Act of 1986 requires that you be registered or you are not eligible for appointment in this agency.

2. Your application to this vacancy announcement will only allow consideration for this announcement. We cannot electronically or manually move your application to corresponding announcements, if applicable.

3. Additional vacancies not reflected in the announcement that occur after the opening date of the vacancy announcement for position(s) identical (same grade, series and title) to the original vacancy may be filled from the selection certificate during the validity of the certificate.

4. Budgetary conditions may delay or otherwise affect filling this vacancy. However, all interested candidates should apply now.

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