Marketing Director

1 week ago

Miami, United States Goodwill Industries of South Florida, Inc. - Miami, FL Full time

Goodwill Miami is looking for a visionary Marketing Director to elevate our brand. The ideal candidate will have a robust background in brand storytelling, marketing, and creative direction, along with a passion for innovation. This role will drive our marketing, content, and partnership strategies. The Marketing Director should enhance brand awareness, customer engagement, and overall business growth.

Strategy and Leadership:

• Develop strategies and implement a strategic marketing plan aligned with the organization’s mission.

• Oversee all marketing campaigns and manage the corresponding agency relationships

• Develop and execute content, partnership, and promotional strategies

• Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as needed.

• Ensure brand consistency and integrity across all marketing and communication materials.

Content Creation and Management:

• Provide overall direction for all creative work, ensuring consistency and quality.

• Manage the content calendar to ensure timely delivery across all channels.

• Oversee the production of high-quality content for social media, website, and retail stores including POS plan and design for stores.

• Optimize website with information about our stores, products, and services.

• Develop an influencer marketing program

• Collaborate with cross-functional teams to create compelling content

• Manage budgets, timelines, and resources effectively for on-time project delivery.

Brand Storytelling and Messaging:

● Craft and refine the brand’s narrative to resonate with the target audience.

● Develop detailed profiles of our ideal customers, including demographics, preferences, and buying behaviors.

● Develop creative concepts and campaigns that communicate the brand’s values.

● Ensure all content aligns with the brand’s messaging and strategic objectives.

Partnerships & Promotions:

● Create and implement strategies for partnerships that align with the company’s goals, including identifying potential partners that complement the brand.

● Build and maintain relationships with partners, stakeholders, and influencers ensuring mutually beneficial outcomes.

● Analyze market trends and competitor activities to identify new partnership opportunities and assess the effectiveness of existing ones.

● Introduce creative promotions, adding to the rediscovery of the brand.

● Monitor and evaluate the success of partnerships and promotions through key performance indicators (KPIs), adjusting as needed.

Business Supports:

Education and Experience:

● Bachelor’s degree in Marketing, Communications, or a related field, with experience in consulting or agency settings a plus.

● Minimum of 8 years of experience in marketing leadership, with a proven track record of innovative idea execution.

● Strong expertise in brand storytelling and developing compelling narratives.

● Excellent leadership, project management, and organizational skills.

● Exceptional communication and presentation abilities, combined with a creative and strategic mindset.

● Proven track record of driving significant business growth.

● Experience in developing and managing KPIs and performance metrics.

● Ability to thrive in a dynamic, scrappy environment and manage multiple projects simultaneously.

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