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2 months ago
Goodwill Miami is looking for a visionary Marketing Director to elevate our brand. The ideal candidate will have a robust background in brand storytelling, marketing, and creative direction, along with a passion for innovation. This role will drive our marketing, content, and partnership strategies. The Marketing Director should enhance brand awareness, customer engagement, and overall business growth.
Strategy and Leadership:
• Develop strategies and implement a strategic marketing plan aligned with the organization’s mission.
• Oversee all marketing campaigns and manage the corresponding agency relationships
• Develop and execute content, partnership, and promotional strategies
• Monitor and analyze the effectiveness of marketing initiatives, adjusting strategies as needed.
• Ensure brand consistency and integrity across all marketing and communication materials.
Content Creation and Management:
• Provide overall direction for all creative work, ensuring consistency and quality.
• Manage the content calendar to ensure timely delivery across all channels.
• Oversee the production of high-quality content for social media, website, and retail stores including POS plan and design for stores.
• Optimize website with information about our stores, products, and services.
• Develop an influencer marketing program
• Collaborate with cross-functional teams to create compelling content
• Manage budgets, timelines, and resources effectively for on-time project delivery.
Brand Storytelling and Messaging:
● Craft and refine the brand’s narrative to resonate with the target audience.
● Develop detailed profiles of our ideal customers, including demographics, preferences, and buying behaviors.
● Develop creative concepts and campaigns that communicate the brand’s values.
● Ensure all content aligns with the brand’s messaging and strategic objectives.
Partnerships & Promotions:
● Create and implement strategies for partnerships that align with the company’s goals, including identifying potential partners that complement the brand.
● Build and maintain relationships with partners, stakeholders, and influencers ensuring mutually beneficial outcomes.
● Analyze market trends and competitor activities to identify new partnership opportunities and assess the effectiveness of existing ones.
● Introduce creative promotions, adding to the rediscovery of the brand.
● Monitor and evaluate the success of partnerships and promotions through key performance indicators (KPIs), adjusting as needed.
Business Supports:
Education and Experience:
● Bachelor’s degree in Marketing, Communications, or a related field, with experience in consulting or agency settings a plus.
● Minimum of 8 years of experience in marketing leadership, with a proven track record of innovative idea execution.
● Strong expertise in brand storytelling and developing compelling narratives.
● Excellent leadership, project management, and organizational skills.
● Exceptional communication and presentation abilities, combined with a creative and strategic mindset.
● Proven track record of driving significant business growth.
● Experience in developing and managing KPIs and performance metrics.
● Ability to thrive in a dynamic, scrappy environment and manage multiple projects simultaneously.
