Director of Social Media and Earned Media

2 weeks ago


Miami FL USA, United States Loud and Live Full time
About the Role

Loud And Live is seeking a highly skilled and experienced Director of Social Media and Earned Media to join our team. As a key member of our marketing department, you will be responsible for developing and executing our earned media strategy, ensuring maximum visibility and engagement for our clients across various industries.

Key Responsibilities
  • Team Leadership: Lead the earned media team, focusing on driving growth and innovation for our agency clients, live event properties, and entertainment business.
  • Strategy Development: Develop and execute cutting-edge social and earned media strategies tailored to our agency clients, live event properties, and entertainment campaigns.
  • Influencer Marketing: Identify and manage partnerships with influencers, thought leaders, and brand advocates to drive earned media through content and collaborations.
  • Media Relations & Outreach: Build and maintain strong relationships with key media contacts, influencers, bloggers, and content creators across various industries.
  • Performance Analysis & Reporting: Utilize analytics tools to measure the success of earned media efforts, including media placements, influencer partnerships, and organic social engagement.
Requirements
  • Bachelor's degree in Marketing, Advertising, Communications, or a related field.
  • 8-10+ years of relevant experience in PR, media relations, or earned media management, preferably within an agency or experiential marketing environment.
  • Extensive experience in social-first creative agencies, leading organic & paid social, and social-first campaigns.
  • Proven track record of successful media placements, and organic brand-building campaigns.
  • Strong understanding of media landscapes, influencer marketing, and social media platforms.
  • Demonstrates ability to analyze and understand audience traits and behaviors on social media, both globally and locally with proven success in creating and executing strategy.
What We Offer

Loud And Live offers a dynamic and innovative work environment, with opportunities for professional growth and development. If you are a motivated and experienced professional looking to join a forward-thinking company, please submit your application.



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