Marketing Director

6 days ago


Miami, United States Goodwill Industries of South Florida, Inc. - Miami, FL Full time
Marketing Director

Goodwill Miami is seeking a visionary Marketing Director to elevate our brand and drive business growth. The ideal candidate will have a robust background in brand storytelling, marketing, and creative direction, with a passion for innovation.

Key Responsibilities:

  • Develop and implement a strategic marketing plan aligned with the organization's mission.
  • Oversee all marketing campaigns and manage agency relationships.
  • Develop and execute content, partnership, and promotional strategies.
  • Monitor and analyze marketing initiatives, adjusting strategies as needed.
  • Ensure brand consistency and integrity across all marketing materials.

Content Creation and Management:

  • Provide direction for all creative work, ensuring consistency and quality.
  • Manage the content calendar to ensure timely delivery across all channels.
  • Oversee the production of high-quality content for social media, website, and retail stores.
  • Optimize the website with information about our stores, products, and services.
  • Develop an influencer marketing program.
  • Collaborate with cross-functional teams to create compelling content.

Brand Storytelling and Messaging:

  • Craft and refine the brand's narrative to resonate with the target audience.
  • Develop detailed profiles of our ideal customers, including demographics, preferences, and buying behaviors.
  • Develop creative concepts and campaigns that communicate the brand's values.
  • Ensure all content aligns with the brand's messaging and strategic objectives.

Partnerships & Promotions:

  • Create and implement strategies for partnerships that align with the company's goals.
  • Build and maintain relationships with partners, stakeholders, and influencers.
  • Analyze market trends and competitor activities to identify new partnership opportunities.
  • Introduce creative promotions to enhance brand awareness.

Requirements:

  • Bachelor's degree in Marketing, Communications, or a related field.
  • Minimum of 8 years of experience in marketing leadership, with a proven track record of innovative idea execution.
  • Strong expertise in brand storytelling and developing compelling narratives.
  • Excellent leadership, project management, and organizational skills.
  • Exceptional communication and presentation abilities, combined with a creative and strategic mindset.
  • Proven track record of driving significant business growth.

What We Offer:

  • A dynamic and scrappy work environment.
  • The opportunity to drive business growth and make a meaningful impact.
  • A competitive salary and benefits package.

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