Marketing Director

4 weeks ago

miami, United States a21 Full time

About a21:

We are a creative agency that specializes in building brand experiences. Our team of experts turns ideas into reality by crafting immersive experiences that capture the imagination. At our core, we are a group of innovators with a passion for generating excitement.

Our agency has a strong presence in Miami, New York, and London, with satellite teams strategically positioned throughout the US. Our impressive portfolio boasts a diverse range of projects across the country, including events like the South Beach Wine & Food Festival and the Pebble Beach Food & Wine.

About the Role:

The Director of Marketing will lead the strategic planning and execution of all marketing initiatives for client-owned and agency-produced events. This role is responsible for developing and executing comprehensive marketing campaigns that drive ticket sales, attendee engagement, and event awareness. The Director of Marketing will work closely with the marketing team and oversee all digital and traditional marketing efforts, public relations, partnerships, and promotional strategies to ensure the success of individual events.

Key Responsibilities:

  • Develop and implement tailored marketing plans for individual events, focusing on target audiences, messaging, and channels to maximize ticket sales and attendance.
  • Collaborate with internal teams and clients to align marketing strategies with event goals, ensuring cohesive brand messaging and experiences.
  • Create marketing timelines and ensure all campaign activities are executed on schedule leading up to the event, including pre-event promotions and post-event follow-up.
  • Oversee all digital marketing efforts for events, including SEO, SEM, email marketing, social media, and paid media campaigns to generate ticket sales and registrations.
  • Implement data-driven marketing strategies by tracking campaign performance, audience behavior, and sales conversions, adjusting tactics to optimize ROI.
  • Ensure consistency in branding, messaging, and visual identity across all marketing materials to accurately represent the event experience.
  • Develop co-branded marketing campaigns with sponsors and partners to increase visibility and promote the event across multiple channels.
  • Collaborate with ticketing platforms and CRM systems to track buyer behavior, optimize sales funnels, and improve attendee retention.
  • Lead post-event marketing activities, including gathering attendee feedback, analyzing data, creating event recap content, and sharing results with sponsors.

Requirements:

  • Bachelor's degree in Marketing, Communications, PR, or a related field.
  • 5+ years of experience in event marketing, with at least 2 years in a leadership or management role.
  • Exceptional writing, editing, and communication skills.
  • Experience in hospitality, entertainment, or food service industry.
  • Flexibility to travel throughout the year (up to 25% including some nights and weekends).

Benefits:

As part of our team, you will have access to benefits such as:

  • Outstanding Health + Dental benefits
  • Competitive PTO plan
  • Hybrid office model
  • 401k and more

a21 provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, gender, gender identity or expression, ancestry, sexual orientation, national origin, age, handicap, disability, marital status, or status as a veteran. a21 complies with all applicable laws.

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