Director Product Marketing

1 month ago

San Jose, United States Cisco Full time

What You'll Do

At Cisco, our inclusive culture inspires leadership and creates shared success. We make a meaningful difference for our people, our customers, and the world around us. The future of Cisco, the growth of our customers, the lives of people around the world – they are all connected. And everything starts with you.

We are seeking a product marketing manager on the Cisco Secure portfolio team to own and drive the storytelling for buying programs and other portfolio product marketing efforts with a focus on building incremental value for mutual customers and prospects. We continue to expand our product portfolio with the latest technologies to meet our customers’ requirements and to simplify their experience.

As a leader in both networking and security, the breadth and depth of our solutions is unmatched. And yet, we’re continually finding ways to simplify our robust solutions for a streamlined user experience — no matter the size of the organization, where their employees work, or whether their applications are on-premises, in the cloud, or both. In addition to unparalleled infrastructure and expertise, our open, cloud-native architecture allows you to integrate with a wide range of third-party security and technology solutions. The Cisco Secure Technical Alliance is comprised of 200+ companies / 350+ integrations, growing and open to those security companies who are working to solve problems and help build a more secure and inclusive future for all.

You will join a team shaping the future of cybersecurity. With a bias towards action, you will act as an evangelist for cybersecurity within Cisco, enabling over 17,000 account manager sellers, partners, and fellow marketers to amplify these security benefits. You are the voice of the customer inside Cisco, crafting simple visual assets (e.g., presentations, videos, infographics) and other deliverables to communicate the stories. Responsibilities include:

  1. Drawing business benefits from technology
  2. Compelling sellers to pitch our message through engaging storytelling
  3. Learning how to help customers improve their buying power
  4. Collaborating with remote and geographically dispersed teams
  5. Representing our customers in driving simplicity throughout the business

Who You'll Work With

You will be a key member of a team charged with helping customers address one of their biggest security challenges: complexity. Your sole mission is to demonstrate how Cisco Secure is making security easier to use, easier to consume, and easier to understand.

You will be in the security product marketing team and maintain a collaborative working relationship with sales, strategy, and operations, and peer product marketing managers.

Who You Are

You will be an experienced product marketing manager with security knowledge who relishes a challenge. You will:

  1. Develop messaging, positioning, and joint value propositions for technology integrations
  2. Own the storytelling for technology partnerships with a focus on building incremental value for mutual customers and prospects
  3. Work closely with product managers and engineers to define customer value and use cases for integrations
  4. Manage buying program product marketing efforts based on customer buying behavior and patterns
  5. Manage go to market campaigns with technology partners
  6. Ensure alignment across all points of relationship between Cisco and technology partners
  7. Build sales enablement, communications plans, and content to support associated with launching and growing partnerships

You will also have:

  1. Initiative and self-discipline to prioritize and manage multiple projects to completion
  2. Strong analytical and problem-solving skills
  3. Creative writing and illustration skills that are engaging, entertaining and precise
  4. Experience of working directly with customers and technology partners in a consultative manner

Minimum Requirements

  1. Bachelor's Degree plus 1-2 years Product Marketing experience, plus 8+ years of experience in a people manager role
  2. Security PMM experience required for consideration
  3. Initiative and self-discipline to prioritize and manage multiple projects to completion
  4. Strong analytical and problem-solving skills
  5. Experience in working directly with customers and partners in a consultative manner

Specific Requirements:

  1. Passion for omnichannel marketing, including how to optimize activities across social, email, web and other digital channels
  2. Strong writing skills and the ability to communicate complex ideas simply
  3. Proven project management skills, including strong organizational and people skills
  4. Proven track record of building lead generating digital programs and measuring their effectiveness
  5. Experience with content marketing in a B2B environment.
  6. You are highly motivated and care about delivering results that positively impact the business
  7. Comfortable with project management across multiple teams and able to track projects from briefing to launch
  8. Ability to deliver results in a fast-paced, high-growth environment
  9. Ability to work with a distributed team.
  10. Ability to create compelling strategies, execute on ideas, measure results, and communicate clearly across all levels in the company including executives, sales leadership, sales reps, and product teams

Why Cisco

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters – with people like you

Nearly every internet connection around the world touches Cisco. We’re the Internet’s optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it’s not what we make but what we make happen which marks us out. We’re helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We’re helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world – whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other’s backs, we recognize our accomplishments, and we grow together. We celebrate and support one another – from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we’re committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don’t care. Tattoos? Show off your ink. Like polka dots? That’s cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us #WeAreCisco

#J-18808-Ljbffr

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