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Product Marketing Director

2 months ago

San Jose, California, United States Adobe Inc. Full time

About the Role

This is a highly visible position at Adobe Inc. that presents the opportunity to be the business driver of a large, fast-growing, and strategic business.

Key Responsibilities

  1. Develop and execute a global go-to-market strategy and commercial model for Adobe's industry-leading technology solutions.
  2. Lead a team of product marketers and help create and execute against full lifecycle GTM programs that include bookings, pipeline, and retention management.
  3. Develop compelling and inventive programs backed by great and differentiated content, messaging, enablement, and campaign strategy.
  4. Partner with internal teams to ensure implementation across all customer channels.
  5. Drive technology thought leadership initiatives with internal marketing, PR, social, and field teams to win creative, marketing, and practitioner mindshare.
  6. Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing.
  7. Participate as one of the business unit decision makers in the deal approval process.
  8. Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.

Requirements

  1. 15+ years of expertise in DAM, Collaborative Work Management, Creative Cloud, PaaS, CMS, Integration, Application Development, or AI/ML technology.
  2. Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO.
  3. Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
  4. Large brand GTM, messaging, and sales enablement experience.
  5. Demonstrated experience taking complex solutions and messages to market.
  6. Successful experience with retention marketing / driving active use after the sale.
  7. Strong experience leading seasoned Product Marketing leaders and ICs.

About Adobe Inc.

Adobe is a leader in digital experiences and empowers individuals and businesses to create, communicate, and collaborate more effectively. We are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.