Director, Product Marketing

4 months ago

San Jose, United States Adobe Full time

Our Company

Changing the world through digital experiences is what Adobe’s all about. We give everyone—from emerging artists to global brands—everything they need to design and deliver exceptional digital experiences We’re passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We’re on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours

At Adobe, we’re changing the world. How? We give people the tools to bring their ideas to life and create content that makes life more fun and work more meaningful. We give businesses and organizations the power to truly engage their customers. We’re the ones behind the gorgeously designed content that streams across your laptop, TV, phone, and tablet every day—and we’re the ones who harness the massive power of big data to help companies move from data to insight and insight to action by delivering content that people crave most.

We’re a company that understands that product innovation comes from people innovation, and that’s why we invest in cultivating leaders throughout the organization. If you’re passionate about leading from where you sit, join us.

The Challenge

This Product Marketing Leader is responsible for defining and driving the global Go-to-Market strategy and commercial model for the industry leading and integrated bundle of Adobe’s technology solutions that solve the ability for Enterprises to scale content to deliver hyper personalized experiences. All Enterprises must have a content supply chain to deliver marketing assets to their customers. This bundle of solutions includes, Workfront, AEM Assets, Frame.io, Content Analytics along with the newest application we will release later this year, Adobe GenStudio. This is a highly visible role and presents the opportunity to be the business driver of a large, fast growing, and strategic business at Adobe.

What you will do
  1. Own the GTM strategy and business results of the combined bundle of Adobe technology solutions that solve the Content Supply Chain problem for our customers. This includes representing the strategy and business performance to the senior executive team.
  2. Lead and nurture a team of amazing product marketers developing team members to support the organization’s overall mission. Be the mentor across org and participate in tasks for new talent, employee engagement, and career development.
  3. Develop customer-facing materials that supports go-to-market strategy, sales enablement, and thought leadership in order to enable success with global enterprise customers.
  4. Develop accurate, relevant and high-resonance messaging, and partner with internal teams to ensure implementation across all customer channels.
  5. Develop and execute GTM programs that drive growth for Adobe in the enterprise, including strategies for upselling, cross-selling, migration and penetration.
  6. Drive technology thought leadership initiatives with internal marketing, PR, social, and field teams to win creative, marketing, and practitioner mindshare. Collaborate with product management teams to influence the product roadmap.
  7. Drive GTM marketing programs with public relations, analyst relations, events demand generation, and field marketing that build up pipeline demands, accelerate deals, and enable awareness at product launch and beyond.
  8. Participate as one of the business unit decision makers in the deal approval process, facilitate approval or escalation based on stated financial and business guidelines.
  9. Guide and manage marketing budget allocation and decisions in coordination with Campaign Marketing.
What you need to succeed
  1. 15+ years of expertise in DAM, Collaborative Work Management, Creative Cloud, PaaS, CMS, Integration, Application Development or AI/ML technology.
  2. Proven track record of successfully selling and marketing platform technologies to office of CMO/CTO/CIO as pre-sales or product marketer.
  3. Experience with outbound marketing and/or product marketing, with demonstrated success and measurable results.
  4. Large brand GTM, messaging and sales enablement experience.
  5. Demonstrated experience taking complex solutions and messages to market.
  6. Successful experience with retention marketing / driving active use after the sale.
  7. Strong experience leading seasoned Product Marketing leaders and ICs.

When you join Adobe, you can look forward to collaborating with the most genuine people in the industry, working on projects with real purpose, and having immense pride in the products we create and the customers we support. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely.

Adobe is an equal opportunity employer. We hire talented individuals, regardless of gender, race, ethnicity, ancestry, age, disability, sexual orientation, gender identity or expression, veteran status, cultural background, or religious beliefs. We know that when our employees feel appreciated and included, they can be more creative, innovative, and successful. This is what it means to be Adobe For All.

If you’re looking to make an impact, Adobe's the place for you.

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