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Head of Marketing

1 month ago

Washington, United States Davita Inc. Full time
Head of Marketing & Mobilization, Movement Against Malnutrition

Location: United States, D.C., Washington

Date Posted: Oct 17, 2024

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities.

Background

The Movement Against Malnutrition is a new, highly ambitious effort with a single goal: to ensure that no child dies of hunger. We design and research groundbreaking innovations, deliver malnutrition services to millions of children, and advocate for urgent action to end this global public health crisis of up to 2 million children a year dying of acute malnutrition.

JOB OVERVIEW:

As the Head of Marketing & Mobilization for the Movement Against Malnutrition, you are this new venture's Chief Marketing & Mobilization Officer and the primary leader of all of IRC's malnutrition marketing work across all markets. You will run a cross-functional team of marketers, inspiring the team to collaborate closely with programmatic, fundraising, advocacy, and technical partners internally and externally to build the Movement's profile, support revenue growth, and influence target audiences.

MAJOR RESPONSIBILITIES:

Strategic Development & Collaboration

  1. Develop the global marketing strategy for the Movement Against Malnutrition, ensuring alignment and integration with IRC's broader objectives.
  2. Operate cross-functionally in partnership with the core leadership team of the Movement and the Marketing & Mobilization leadership team to seek new opportunities to expand reach.
  3. Serve as a strategic advisor on marketing, communications, and brand efforts, contributing fresh ideas to spur ground-breaking change for child malnutrition.
  4. Collaborate closely with internal colleagues, including advocacy, programmatic, fundraising, and technical teams, to expand the team's reach and influence.
  5. Work with team leaders to drive brand development, earned media, content creation, and digital engagement, ensuring high-impact campaigns across social media, web, and other platforms.

Campaign Management

  1. Lead Movement content development efforts, across digital, earned media, and storytelling platforms.
  2. Act as a diligent project manager, ensuring all aspects of campaigns are completed on time and within scope.
  3. Supervise content development teams, providing editorial guidance, assigning tasks, and approving final results.
  4. Lead integrated campaign strategies across digital, essential communications, and creative, ensuring smooth cross-functional teamwork.
  5. Identify, flag and fix any challenges in campaign planning or execution, ensuring timely results and quality work.
  6. Monitor campaign results using analytics to optimize performance, iterating new tactics for engagement and revenue growth.

Operational Execution

  1. Work with the Marketing and Analytics teams to monitor results and adjust approaches as needed.
  2. Provide strategic support for communication planning, developing frameworks that enable continual creative innovation.
  3. Ensure timely reporting of metrics to inform growth strategies and decision-making.

JOB REQUIREMENTS:

  1. Experience: 8-12+ years in marketing, communications, or public relations with experience in global health or humanitarian sectors.
  2. Strategic Thinking: Ability to develop forward-looking marketing strategies that identify unmet needs and build impactful solutions.
  3. Project Management: Strong skills in running content development, budgets, and client relations.
  4. Leadership: Consistent track record to lead cross-functional teams and cultivate collaborative environments.
  5. Communication: Excellent written and verbal communication, including the ability to craft compelling long- and short-form content that inspires change on issues.
  6. Cultural Awareness: Strong understanding of global cultural contexts and the humanitarian sector.
  7. Adaptability: Ability to balance multiple tasks in a fast-paced environment, with resilience and flexibility to navigate challenges.

This role is ideal for a leader who is equally comfortable in high-level strategy development and hands-on project management, with a passion for purposeful work that makes a global impact.

WORKING ENVIRONMENT:

This role will need to accommodate multiple time zones given our global IRC community and will be in a hybrid environment with the option of remote work a few days a week. Position will also require ad hoc travel for events such as retreats, workshops, etc.

Compensation:

The IRC offers a comprehensive and highly competitive set of benefits. All US employees are eligible for sick time, a 403b retirement savings plan, and an Employee Assistance Program. Benefits include paid holidays, paid time off, disability & life insurance, medical, dental, and vision insurance. Part-time employees are eligible for a proportionate amount of paid time off.

Standard of Professional Conduct: The IRC and the IRC workers must adhere to the values and principles outlined in the IRC Way - our Code of Conduct. These are Integrity, Service, Accountability, and Equality.

Commitment to Gender, Equality, Diversity, and Inclusion: The IRC is committed to creating a diverse, inclusive, respectful, and safe work environment where all persons are treated fairly, with dignity and respect.

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