Senior Digital Marketing Manager

5 days ago

Washington, Washington, D.C., United States Upside Full time
Transform Brick-and-Mortar Commerce with Upside

We created Upside to revolutionize the way people shop and businesses thrive. Our innovative technology combines the sophistication of online retail with the power of brick-and-mortar commerce, providing users with more value on their everyday purchases and brick-and-mortar businesses with new, profitable customers.

The Impact You'll Make

As a high-caliber digital marketer, you will lead the successful implementation of digital campaigns across Retail sub-verticals. You will work closely with our Head of Digital Marketing and the Demand Generation team to build a solid pipeline across Upside's key verticals for the sales teams.

Key Responsibilities
  • Manage multiple channels, including traditional, search, programmatic, direct, broadcast, and paid social, to find opportunities to work with industry trade groups/publishers and expand reach.
  • Allocate and manage the budget across multiple campaigns and channels to ensure efficient return on investment.
  • Initially focus on the top and middle of the funnel and then expand to full funnel campaign activation.
  • Build cross-functional relationships with agencies, sales, product marketing, and content to understand key messaging, value props, and personas.
  • Oversee the growth campaign marketing calendar and coordinate across the team on campaign execution and orchestration.
Requirements
  • 5+ years of ABM, digital campaigns, or integrated marketing experience.
  • Expert-level understanding of display ads, search, paid social, digital trade media sponsorships, and other channels that produce attributable leads.
  • Experience creating coordinated marketing programs on both a strategic and tactical level.
  • Experience with relevant technologies, such as Rollworks, HubSpot, and Salesforce.
  • Strong program and project management skills required.
  • Enterprise software, SaaS, and/or B2B marketing experience required.
  • Bonus: grocery, fuel, or restaurant experience.
What We Offer
  • US base salary range: $131,500 - $145,000 + bonus (for certain roles) + equity + benefits.
  • Medical, dental, and vision coverage starting on Day 1.
  • Equity (ISOs).
  • 401(k) program.
  • Family planning programs + generous paid parental leave.
  • Physical fitness and wellness memberships.
  • Emotional and mental health support programs.
  • Unlimited PTO + 10 federal holidays + our annual, week-long Winter Break.
  • Flexible work environment + support for your home office setup.
  • Lunch reimbursement for in-office employees.
  • Employee Resource Groups.
  • Learning and Development opportunities.
  • Transparent culture.
  • Amazing mission.

We believe that diversity drives innovation and are passionate about building a workplace that represents a variety of backgrounds, skills, and perspectives. Everyone is welcome here.

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