VP/Director, Cross Channel Investments

3 weeks ago

Chicago, United States Publicis Worldwide Full time
VP/Director, Cross Channel Investments - CPG
  • Full-time

We are the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. We deliver ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, our agency serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

As VP/Director, Cross Channel Investments, you will provide investment leadership across paid media channels, including TV, OOH, video, audio, social, search, display, and influencer. In this role, you will manage the channel investment teams to ensure a consistent go-to-market approach and create synergies with our media strategy and Data and Analytics teams to exceed campaign KPIs.

To help with this, we’re looking for an outstanding VP/Director – someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business.

Day to day your role includes:

  • Lead tactical plan development and recommendations, ensuring cross-channel and channel tactical recommendations ladder up to the strategy and are backed up with industry trends, competitive and media insights.
  • On-going budget management across channels to maximize profitability and exceed client goals.
  • Oversee total dollars in market, monitoring pacing and navigating over and underspends by channel, and performance cross-channel.
  • Leads cross-channel budget shift decision-making.
  • Leverage historic analytics/performance to validate investment strategies, inform tactical decisions, and exhibit ongoing willingness to optimize for campaign success.
  • Partner with the marketplace, build relationships, and support negotiations as needed.
  • Build and foster strong partnerships with relevant media partners in the media ecosystem (i.e. Google, Facebook, Amazon, etc.).
  • Oversee the work of multiple channel specialists, managing workflow, QA process, and providing strategic guidance and oversight.
  • Serve as a central point of contact for clients and internal teams for the client investment portfolio.
  • Speak fluently to multiple media channels, calling on deep expertise from activating one or more channels.
  • Work alongside client finance partners to determine how best to spend their media dollars to drive outcomes.
  • Bring innovative solutions and out-of-the-box thinking to partners and clients.
  • Work within teams to troubleshoot and quickly problem-solve campaign management issues as they arise, as well as effectively partner with cross-functional teams to appropriately communicate issues with clients.
  • Manage and maintain relationships with internal practice leads and the full investment team.
  • Be a leader through strength and stability -- functioning as a point of escalation for clients and team members as needed.
  • This position reports to the SVP, Investments.

Qualifications:

  • 10+ years of media planning and buying experience, with a strong focus on performance media.
  • Bachelor's degree or higher, with a concentration in advertising, marketing, business administration, communications, or equivalent.
  • Analytical background – comfort with data and numbers.
  • 5+ years of people management experience, overseeing five or more reports in an account management/client services team.
  • Deep industry relationships with ad tech firms, brand teams, and publisher partners.
  • Excellent negotiation skills and understanding of how to add incremental value and communicate that to our clients.
  • Strong communication and writing skills—you’re poised, precise, and above all, kind when engaging with others.
  • Able to package, merchandise, and sell in concepts and new opportunities.
  • Strategic thinking and able to see the bigger picture.
  • Self-starter with the ability to work independently and in a collaborative team setting.

Got what it takes? We’d love to hear from you.

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