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**VP/Director, Cross Channel Investment Strategist**
2 months ago
We are seeking an experienced VP/Director, Cross Channel Investments to join our team at Publicis. As a key member of our investment team, you will be responsible for providing strategic leadership and guidance on cross-channel investments, ensuring that our clients' media dollars are optimized for maximum ROI.
Key Responsibilities- Develop and Execute Cross-Channel Investment Strategies: Collaborate with our media strategy and data analytics teams to develop and execute cross-channel investment strategies that drive business outcomes for our clients.
- Manage Channel Investment Teams: Lead and manage channel investment teams to ensure a consistent go-to-market approach and create synergies across channels.
- Optimize Budget Allocation: Oversee budget allocation across channels to maximize profitability and exceed client goals.
- Monitor and Analyze Performance: Monitor and analyze performance across channels, identifying opportunities for optimization and improvement.
- Build and Foster Relationships: Build and foster strong relationships with media partners, including Google, Facebook, Amazon, and other key players in the media ecosystem.
- Lead Cross-Functional Teams: Lead cross-functional teams to troubleshoot and quickly problem-solve campaign management issues as they arise.
- 10+ Years of Media Planning and Buying Experience: Proven experience in media planning and buying, with a strong focus on performance media.
- Strong Analytical Background: Comfort with data and numbers, with the ability to analyze and interpret complex data sets.
- 5+ Years of People Management Experience: Proven experience in people management, with the ability to lead and motivate high-performing teams.
- Deep Industry Relationships: Established relationships with ad tech firms, brand teams, and publisher partners.
- Excellent Negotiation Skills: Proven ability to negotiate effectively and add incremental value to our clients.
- Strong Communication and Writing Skills: Poised, precise, and kind communication and writing skills, with the ability to package and merchandise concepts and new opportunities.
- Strategic Thinking: Ability to think strategically and see the bigger picture.
- Self-Starter: Proven ability to work independently and in a collaborative team setting.
We offer a competitive salary and benefits package, as well as opportunities for professional growth and development. If you are a motivated and experienced professional looking to take your career to the next level, we encourage you to apply.
