VP of Marketing and Business Development

1 week ago

boston, United States Boston While Black Full time

TO APPLY: PLEASE SEND YOUR RESUME AND COVER LETTER TO HIRING@BOSTONWHILEBLACK.COM


About Boston While Black:

Boston While Black, Inc. (BWB) is the leading connector to community and culture for Black people in Boston. We are creating a deep sense of belonging for Black people that transforms where they live, work, and play. BWB hosts a digital and in-person membership community where our members can access curated resources and connections to create the city they want to live in. We partner with companies and institutions, giving them an authentic edge to champion and invest in the Black experience. Boston While Black also curates annual signature public events that redefine the regional narrative about the presence and impact of Black communities.


Overview:We are a rapidly growing startup redefining what it means to create community for Black professionals and entrepreneurs. As we scale, we seek a dynamic and experienced VP of Marketing and Business Development to lead our efforts in building strategic partnerships, increasing brand awareness, driving sales, and delivering an exceptional customer experience. This role will combine marketing, business development, sales, and customer experience to drive our growth and impact. While this role is focused on leading and building a team, there will be times when hands-on involvement is required, particularly in the sales pipeline and marketing approvals, until we reach revenue targets that allow for further growth. The ideal candidate must be comfortable working in a constantly evolving startup environment.  They must also be unapologetically committed to access, joy, belonging, and community for Black people.


Key Responsibilities:


Business Development & Sales:

  • Revenue Plan: Develop and execute a strategic revenue plan that achieves goals and grows market share.
  • Strategic Partnerships: Identify and cultivate strategic partnerships to drive revenue growth and expand BWB's reach.
  • Sales Strategy: Develop and execute a sales strategy, including prospecting, lead generation, and pipeline management.
  • Sales Team Leadership: Build and lead a high-performing sales team, providing guidance and support to achieve revenue goals.
  • Account Management: Develop and implement processes for customer success staff to deliver exceptional service to BWB's members and corporate partners. Manage key strategic accounts personally.
  • Product Expertise: Deeply understand BWB's value proposition, identify growth opportunities, and address business obstacles.


Marketing Leadership:

  • Brand Strategy Execution: Oversee the implementation of a new brand strategy, ensuring alignment with BWB's mission, vision, and customer experience.
  • Marketing Campaign Oversight: Provide strategic direction and guidance to the Integrated Marketing Manager in developing and executing comprehensive marketing campaigns and brand consistency across digital, social media, content marketing, email, events, and PR.
  • Market Research: Conduct market research to identify audience needs, trends, and positioning opportunities.
  • Event Sponsorship: Lead event sponsorship sales to drive revenue and brand visibility.
  • Marketing Performance: Won and drive the development and tracking of key performance indicators (KPIs) to measure the effectiveness of marketing campaigns and inform strategic decision-making.


Qualifications:
  • 8-15 years of experience in marketing, business development, and/or sales.
  • Proven track record of driving revenue growth through successful marketing and business development strategies.
  • Experience managing teams across marketing, sales, and account management, with a focus on strategic partnerships and data-driven decision-making.
  • Strong strategic thinking and negotiation skills, with the ability to forge and maintain high-level partnerships.
  • Familiarity with digital marketing tools, CRMs, and analytics platforms.
  • Exceptional leadership and communication skills, effectively conveying the company’s vision to diverse audiences.
  • Ability to thrive in a fast-paced, high-growth startup environment focusing on strategic execution.


Preferred Qualifications:
  • Experience with membership-based or community-driven companies.
  • Understanding of and passion for creating partnerships that center on the Black experience.
  • Familiarity with the Boston market or similar urban environments.

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