VP of Marketing

4 days ago

Boston, Massachusetts, United States CODAMETRIX Full time

{"h1": "Join CodaMetrix as a Marketing Leader", "p": "We are seeking a highly skilled Marketing Leader to join our team at CodaMetrix. As a Marketing Leader, you will be responsible for developing and executing the company's overall marketing strategy, with a focus on product marketing and customer referenceability. This role will involve building a high-performing marketing team, collaborating closely with the executive team, Product, and Sales organizations, and creating compelling marketing assets that enhance CodaMetrix's market position.", "ul": [{"li": "Develop and execute go-to-market strategies that position CodaMetrix as a leader in healthcare technology and AI-powered coding automation."}, {"li": "Work closely with product management to create product messaging, positioning, and differentiation for new and existing solutions."}, {"li": "Lead field enablement and product launches, ensuring clear communication of value propositions, competitive differentiation, and customer benefits."}, {"li": "Build and maintain a robust portfolio of customer success stories, case studies, and references that showcase the value and impact of CodaMetrix solutions."}, {"li": "Lead the creation and implementation of integrated marketing campaigns across digital, social media, email, content and traditional channels to generate leads and drive engagement"}, {"li": "Build, mentor, and lead a high-performing marketing team, ensuring alignment with the company's strategic goals."}, {"li": "Foster a culture of creativity, innovation, accountability, inclusivity, and results-driven execution within the marketing team."}, {"li": "Utilize data-driven insights to optimize campaigns and improve marketing ROI."}, {"li": "Establish a formal competitive intelligence approach and readouts to guide product decisions and market positioning."}], "h2": "Requirements and Skills", "ul": [{"li": "Bachelor's degree in Marketing, Business, or a related field."}, {"li": "10+ years of experience in marketing roles of progressively increasing scope, with 5+ years in a leadership role within the B2B healthcare technology space."}, {"li": "Proven experience in building and scaling high-performing, thriving marketing teams, including an active role in recruiting, mentoring, and talent development."}, {"li": "Demonstrated success in building strong relationships with Product and Sales teams to drive joint goals."}, {"li": "Expertise in creating and managing customer reference programs and developing high-quality marketing assets, including case studies and customer success stories."}, {"li": "Strong strategic thinking, with the ability to translate business objectives into actionable marketing plans."}, {"li": "Excellent written, verbal, and presentation skills, with the ability to influence and engage stakeholders at all levels."}, {"li": "Familiarity with marketing automation platforms, CRM tools, and analytics software."}], "h3": "Location and Benefits", "p": "Boston preferred; will consider other locations with regular travel to Boston. CodaMetrix offers a comprehensive benefits package, including insurance, retirement, life, and disability insurance, as well as a generous PTO policy and opportunities for professional development and growth.", "p": "We are an equal opportunity employer and welcome applications from diverse candidates. If you are passionate about marketing and healthcare technology, and are looking for a challenging and rewarding role, please submit your application."}

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