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Regional Marketing Director

1 month ago

Atlanta, United States Gallery Residential Full time
Job DescriptionJob DescriptionJob Title: Regional Marketing Director
Location: Atlanta, GA
Reports To: Director of Marketing
Job Type: Full-Time, ExemptJob Summary:
The Regional Marketing Director for the Multifamily Industry will be responsible for overseeing the strategic marketing initiatives across multiple properties within a designated region. This role requires a dynamic leader with a deep understanding of the multifamily housing market, including branding, digital marketing, lead generation, and resident retention strategies. The ideal candidate will have a proven track record of driving successful marketing campaigns, managing cross-functional teams, and enhancing the overall brand presence of the portfolio.
Key Responsibilities:
  • Strategic Planning: Develop and execute comprehensive regional marketing strategies aligned with company objectives to drive occupancy rates, increase lead generation, and boost resident retention.
  • Brand Management: Ensure consistency and integrity of the company’s brand across all marketing materials and communications within the region. Tailor brand messaging to resonate with diverse target audiences across different markets.
  • Digital Marketing: Lead digital marketing efforts including SEO/SEM, social media, content marketing, email campaigns, and website optimization to increase online visibility and attract prospective residents.
  • Market Analysis: Conduct in-depth market research and analysis to identify trends, competitive positioning, and opportunities for growth. Use insights to adjust marketing strategies and maintain a competitive edge.
  • Team Leadership: Manage and mentor a team of property-level marketing managers, providing guidance on best practices and ensuring alignment with regional and corporate goals.
  • Budget Management: Develop and manage the regional marketing budget, ensuring effective allocation of resources to maximize ROI on marketing initiatives.
  • Campaign Development: Design and oversee the execution of regional marketing campaigns, including promotions, events, and advertising, to drive traffic and increase leasing activity.
  • Partnerships and Networking: Cultivate relationships with local businesses, community organizations, and media outlets to enhance brand visibility and create mutually beneficial partnerships.
  • Performance Tracking: Monitor and analyze key performance indicators (KPIs) across properties to measure the effectiveness of marketing efforts and adjust strategies as needed. Provide regular reporting to senior management.
  • Crisis Management: Act as the primary point of contact for handling marketing-related crises within the region, ensuring swift and appropriate responses to protect the company’s reputation.
  • Innovation and Continuous Improvement: Stay abreast of industry trends and emerging technologies to implement innovative marketing strategies that set the company apart from competitors.
Qualifications:
  • Education: Bachelor’s degree in Marketing, Business Administration, Communications, or a related field. A Master’s degree or relevant certifications (e.g., CAM, CAPS) are a plus.
  • Experience: Minimum of 7-10 years of related experience, with at least 5 years in a corporate leadership role within the multifamily housing industry.
  • Skills:
    • Strong leadership and team management abilities.
    • Expertise in digital marketing, including SEO/SEM, social media, and content strategy.
    • Excellent analytical skills with the ability to interpret data and make informed decisions.
    • Proven ability to develop and execute successful marketing campaigns.
    • Strong communication, presentation, and interpersonal skills.
    • Proficiency in marketing software and tools (e.g., Google Analytics, CRM systems).
  • Travel: Willingness to travel up to 25% of the time within the region.
Benefits:
  • Competitive salary and performance-based bonuses
  • Health, dental, and vision insurance
  • 401(k) with company match
  • Paid time off and holidays
  • Professional development opportunities
  • Flexible working arrangements

 

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