Regional Marketing Director

2 months ago

Atlanta, Georgia, United States Lincoln Property Company Full time
About the Role

We are seeking an experienced Regional Marketing Director to join our team at Lincoln Property Company. As a key member of our marketing team, you will be responsible for developing and implementing strategic marketing programs to drive occupancy and revenue growth across our multifamily assets.

Key Responsibilities
  • Develop and execute marketing plans to achieve budgeted occupancy and revenue targets for a portfolio of multifamily assets.
  • Collaborate with the national marketing team to establish and maintain marketing goals and objectives for Lincoln Property Company.
  • Provide guidance and direction to regional and on-site teams on search engine optimization and search engine marketing strategies.
  • Research and develop community marketing plans to attract target audiences and drive business objectives.
  • Manage marketing budgets for individual communities and maintain relationships with marketing vendor partners.
  • Develop and create marketing materials for new business opportunities and present them effectively at proposal meetings.
  • Communicate regularly with ownership groups, asset managers, and regional executive team members on marketing performance.
  • Manage marketing assignments for community management transitions and collect digital assets.
  • Collaborate with marketing and design agencies on new construction and rebrand projects.
  • Assist with new development floorplan review and pre-development efforts.
  • Manage software integrations to ensure dynamic pricing and availability on community websites and ILS.
  • Ensure data accuracy in Property Management Software systems.
  • Ensure community photos and videos are of high quality and published on relevant channels.
  • Set up and monitor reputation management for each community and assist team members with strategies to improve.
  • Implement and manage lead tracking and lead management, analyzing reporting and making recommendations.
  • Train and manage on-site teams to utilize lead management and marketing software effectively.
  • Set up and review Google Analytics to examine website performance.
  • Develop and implement social media content and strategies, including paid and promoted campaigns.
  • Set up and assist with the ongoing monitoring of major social media websites and locational websites.
  • Collaborate with on-site associates to evolve innovative strategies based on market conditions and property data.
  • Assist stabilized and repositioned communities experiencing marketing challenges.
  • Oversee and provide training to local and regional teams on company best practices.
  • Conduct regular site visits to ensure proper curb appeal and marketing opportunities are leveraged.
  • Regularly review and understand the market landscape to stay abreast of competitor strengths and weaknesses.
  • Continually research and make recommendations on new marketing opportunities and channels.
Requirements
  • Experience in multifamily marketing preferred.
  • BA/BS degree strongly preferred.
  • Previous experience with property management software required.
  • Graphic design experience a plus.
  • Excellent written, verbal, and customer service skills.
  • Expert proficiency in Microsoft PowerPoint.
  • Ability and willingness to travel.
  • Must be willing to work flexible hours/days/weekends when needed.
  • Analytical skills with experience developing strategic marketing plans.
  • Proven track record of achieving marketing goals and demonstrating results.
  • Strong leadership and interpersonal skills, including the ability to work with senior executives and in teams.
Benefits

Lincoln Property Company offers competitive pay, a comprehensive benefits package, and opportunities for career development and advancement.

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