Marketing Executive
4 weeks ago
Position: Marketing Executive
Location: Birmingham, AL
Employment Type: Full-Time
Reports to: Marketing Manager / Head of Marketing
Job Overview:
As a Marketing Executive, you will play a pivotal role in driving the growth and brand awareness of our company. You will be responsible for executing marketing strategies, campaigns, and activities to attract, engage, and retain customers. You will work closely with the Marketing Manager and cross-functional teams to ensure the successful implementation of marketing plans and the achievement of business objectives.
Key Responsibilities
- Campaign Execution: Plan, develop, and execute marketing campaigns across multiple channels, including digital, print, social media, and events.
- Market Research: Conduct market research to identify trends, customer insights, and competitive analysis to inform marketing strategies.
- Brand Management: Ensure consistent brand messaging and visual identity across all marketing channels.
- Social Media Management: Develop and manage social media content calendars, monitor engagement, and analyze performance to optimize social media presence.
- Email Marketing: Create and manage email marketing campaigns, including list segmentation, content development, and performance tracking.
- Event Coordination: Assist in planning and coordinating marketing events, trade shows, webinars, and other promotional activities.
- Collaboration: Work closely with sales, product, and customer service teams to ensure alignment of marketing efforts with overall business goals.
Skills, Knowledge and Expertise
- Strong understanding of digital marketing tools and platforms (e.g., Google Analytics, social media platforms, email marketing software).
- Excellent communication and copywriting skills.
- Creative thinker with a passion for marketing and a keen eye for detail.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with SEO, SEM, and PPC campaigns is a plus.
Benefits
- Competitive salary commensurate with experience.
- Comprehensive benefits package including health insurance, dental, and vision coverage.
- Paid time off, including vacation and holidays.
- Opportunities for professional development and career growth within the company.
- Vibrant work environment in Miami, offering cultural diversity and exciting lifestyle opportunities.
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