Marketing Specialist

2 weeks ago


Birmingham, Alabama, United States Connexa Worx Full time
Job Overview

As a Marketing Executive, you will be instrumental in enhancing the growth and visibility of Connexa Worx. Your primary responsibility will be to implement marketing strategies and initiatives aimed at attracting, engaging, and retaining our customer base. You will collaborate closely with the Marketing Manager and various teams to ensure the effective execution of marketing plans and the attainment of organizational goals.

Key Responsibilities
  • Campaign Management: Design, develop, and execute marketing initiatives across diverse channels, including digital, print, social media, and events.
  • Market Analysis: Perform market analysis to uncover trends, customer insights, and competitive positioning to guide marketing strategies.
  • Brand Oversight: Maintain consistent brand messaging and visual representation across all marketing platforms.
  • Social Media Strategy: Create and oversee social media content calendars, track engagement, and assess performance to enhance social media impact.
  • Email Campaigns: Develop and manage email marketing initiatives, focusing on audience segmentation, content creation, and performance evaluation.
  • Event Planning: Support the organization and execution of marketing events, trade shows, webinars, and other promotional activities.
  • Cross-Functional Collaboration: Partner with sales, product, and customer service teams to ensure marketing efforts align with broader business objectives.
Required Skills and Qualifications
  • In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, social media channels, email marketing solutions).
  • Exceptional communication and copywriting abilities.
  • Innovative thinker with a passion for marketing and a meticulous attention to detail.
  • Capability to manage multiple projects and adhere to deadlines in a dynamic environment.
  • Familiarity with SEO, SEM, and PPC strategies is advantageous.
Benefits
  • Competitive salary based on experience.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • Paid time off, including vacation and holidays.
  • Opportunities for professional growth and advancement within the organization.
  • A vibrant work culture that promotes diversity and offers exciting lifestyle opportunities.


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