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Marketing Project Manager

2 months ago

Birmingham, Alabama, United States Hibbett Retail, Inc. Full time
Job Summary

The Community Events Manager is responsible for developing and executing a comprehensive community events strategy that aligns with the company's marketing objectives. This role will work closely with internal and external stakeholders to identify, evaluate, and execute unique community events that drive brand awareness, customer affinity, and sales growth.

Key Responsibilities
  • Event Strategy and Planning
    • Develop and execute a community events strategy that aligns with the company's marketing objectives
    • Identify and evaluate event opportunities that drive brand awareness, customer affinity, and sales growth
    • Work closely with internal and external stakeholders to plan and execute events
  • Event Execution and Management
    • Manage event budgets and roadmaps
    • Coordinate with vendors and external partners to ensure successful event execution
    • Monitor and evaluate event performance and make adjustments as needed
  • Marketing and Communications
    • Develop and execute marketing campaigns to promote events and drive attendance
    • Collaborate with internal teams to develop and execute event promotional materials
    • Communicate event details and results to internal stakeholders
  • Project Management
    • Manage multiple projects simultaneously, prioritizing tasks and deadlines
    • Collaborate with internal teams to ensure successful project execution
    • Monitor and evaluate project performance and make adjustments as needed
  • Reporting and Analysis
    • Develop and maintain reports on event performance and marketing metrics
    • Analyze data to inform future event and marketing strategies
Requirements
  • Education
    • Bachelor's degree in marketing, communications, or a related field
  • Experience
    • 5+ years of experience in events, marketing, integrated marketing, and advertising, or communications
  • Skills
    • Ability to multi-task and execute with excellence and precision
    • Ability to convey a sense of urgency and motivate others to achieve goals and results
    • Clear and effective written and verbal communication
    • Highly organized and flexible
Working Conditions

This role requires up to 25% travel.