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Marketing Specialist

2 months ago

Birmingham, Alabama, United States Connexa Worx Full time
Job Overview

As a Marketing Executive at Connexa Worx, you will be instrumental in enhancing our company's growth and visibility. Your primary responsibility will be to implement effective marketing strategies and campaigns aimed at attracting, engaging, and retaining our customer base. Collaborating closely with the Marketing Manager and various teams, you will ensure that marketing initiatives align with our business objectives.

Key Responsibilities
  • Campaign Management: Design, develop, and execute marketing initiatives across diverse channels, including digital platforms, print media, social networks, and events.
  • Market Analysis: Perform comprehensive market research to uncover trends, customer preferences, and competitive insights that will guide our marketing strategies.
  • Brand Oversight: Maintain consistent brand messaging and visual representation across all marketing platforms.
  • Social Media Strategy: Create and oversee social media content schedules, track engagement metrics, and analyze performance to enhance our online presence.
  • Email Campaigns: Develop and manage email marketing efforts, focusing on audience segmentation, content creation, and performance evaluation.
  • Event Planning: Support the organization and execution of marketing events, trade shows, webinars, and other promotional activities.
  • Cross-Department Collaboration: Partner with sales, product, and customer service teams to ensure cohesive marketing strategies that support overall business goals.
Required Skills and Qualifications
  • Proficient understanding of digital marketing tools and platforms (e.g., Google Analytics, social media channels, email marketing applications).
  • Exceptional communication and writing abilities.
  • Innovative thinker with a passion for marketing and a meticulous attention to detail.
  • Capability to handle multiple projects and adhere to deadlines in a dynamic environment.
  • Experience with SEO, SEM, and PPC strategies is advantageous.
Benefits
  • Competitive salary based on experience.
  • Comprehensive benefits package, including health, dental, and vision insurance.
  • Paid time off, including vacation and holidays.
  • Opportunities for professional growth and development within the organization.
  • A vibrant work culture that embraces diversity and offers exciting lifestyle opportunities.