Sales Manager
2 weeks ago
JOB TITLE: Sales Manager
DEPARTMENT: Sales & Marketing
SUPERVISOR TITLE: General Manager
Job Description/Summary: Responsible leading the sales department, for
revenue production for the hotel, and meeting or exceeding planned
revenue
objectives for occupancy and average daily rate (ADR). Manages all areas
of sales
according to Brand standards to achieve a professional rapport within
the local
business community. The Director of Sales is a “hands-on” manager, actively
involved on a daily basis in securing, qualifying and following up on
leads to book
specific business. The Director of Sales central focus is in sales and
the
development of his/her sales team. The Director of Sales should not be
required to
assume operational responsibilities, but should spend most of his/her
times
selling the “product” – the hotel.
ESSENTIAL JOB FUNCTIONS:
Profit Management
· Meets or exceeds budgeted
REVPAR for the hotel.
· Prepares hotel’s Annual
Marketing plan.
· Prepares departmental
budget that correctly reflects the hotel’s
business plan.
· Forecasts occupancy
fluctuations and directs selling activities to
maximize revenues.
· Knows the hotel’s demand
segments, sources of business for each, and
balances market segments according to supply and
demand.
· Knows the principal
competition for each market segment and takes
advantage of hotel’s strengths against each
competitor.
· Accurately forecasts
occupancy changes based on changing market
conditions (additions to supply and demand, etc.).
Guest Services
· Supports guest service as
the hotel’s driving philosophy.
· Personally demonstrates a
commitment to guest service by responding
to guests’ needs.
Marketing and Sales Management
· Develops/assists with
development of the hotel’s marketing and sales
plan based on the hotel’s position and strengths
within each market
segment.
· Implements hotel’s
marketing and sales plan.
· Analyzes and understands
the competition’s strengths and weaknesses
for each market segment and successfully directs marketing
activities
against each.
· Identifies and maintains
constant communications with the hotel’s key
accounts.
· Actively sells room nights
through outside sales calls.
· Actively sells to in-house
guests (greeting tours, talking with guests at
breakfast to surface additional leads, etc.).
· Knows the competition
well. In addition, is familiar with all “business”
in the market, where that “business” stays and why.
· Uses the resources
available in the Brand manual to surface, call on,
and track potential business.
Additional Responsibilities:
· Any other duties assigned by Supervisor
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