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Senior Growth Marketing Manager

3 months ago

Charlotte, United States Credit Karma Full time

Intuit Credit Karma is a mission-driven company, focused on championing financial progress for our more than 130 million members globally. While we're best known for pioneering free credit scores, our members turn to us for everything related to their financial goals, including identity monitoring, applying for credit cards, shopping for insurance and loans (car, home and personal) and savings accounts and checking accounts*all for free. Credit Karma has grown significantly through the years: we now have more than 1,700 employees across our offices in Oakland, Charlotte, Culver City, San Diego, London and New York City.

*Banking services provided by MVB Bank, Inc., Member FDIC

Senior Growth Marketing Manager

Credit Karma is a mission-driven company, focused on championing financial progress for our more than 100 million members in the U.S., Canada and U.K. While we're best known for pioneering free credit scores, our members turn to us for tips as they work on their financial goals, including helping them monitor their credit, identity monitoring, searching for credit cards, shopping for loans (car, home and personal), and growing their savings*all for free. Credit Karma has grown significantly through the years: we've added more than 70 million members in the last five years alone and now have more than 1,100 employees across our offices in Oakland, Charlotte, Los Angeles and London.

*Banking services provided by MVB Bank, Inc., Member FDIC

The paid growth marketing team at Credit Karma supports company growth by owning the strategy and execution of our marketing campaigns across a wide range of verticals and acquisition efforts. The team oversees testing and growth across paid search, programmatic and direct site buys/partnerships. As Senior Growth Marketing Manager at Credit Karma your role will be tol oversee our strategy, testing and growth across performance-based direct site partnerships. You will also manage select digital marketing platforms and will be a key contributor and stakeholder in owning and growing projects focused on personalization and offsite marketing offers.

What You'll Do:

  • Lead strategy and execution for creating and growing our paid marketing direct site partnership efforts
  • Manage select marketing platforms in the programmatic space while driving continual growth
  • Partner closely with product marketing,analytics, partner success and in-house creative to ensure we are delivering best in class targeting and messaging for our members and non-members
  • Present out to key stakeholders regarding channel growth and personalized marketing efforts that exist off of Credit Karma
  • Analyze performance and identify trends and levers for optimization
What's great about the role:
  • This is a high visibility position that offers the opportunity to make a large impact to our growth marketing team and grow our site partnership marketing from the ground up
  • This role will also support an extremely innovative project to bring personalized financial offers to life in the paid marketing space
  • Partnering with best in class marketers and creative teams in order to bring Credit Karmas value to life
Minimum Basic Requirement:
  • Bachelors Degree (MBA preferred)
  • 5+ years of experience in performance marketing with at least 3+ years in programmatic
  • 3+ years of direct site media buying experience
Preferred Qualifications:
  • Outstanding communication skills at all levels of the marketing and product organizations, ranging from VPs to individual contributors
  • Strong mentorship and coaching skills with track record of educating junior team members.
  • Demonstrated ability to stand up new programs and improve processes for strong performance and efficiency
  • Previous experience presenting results and strategy to senior stakeholders
  • Strong analytical background. Ability to identify marketing trends and improve performance through optimization.
  • SQL experience a plus.
Header to use - Benefits at Credit Karma includes:
  • Medical and Dental Coverage
  • Retirement Plan
  • Commuter Benefits
  • Wellness perks
  • Paid Time Off (Vacation, Sick, Baby Bonding, Cultural Observance, & More)
  • Education Perks
  • Paid Gift Week in December
Equal Employment Opportunity:

Credit Karma is proud to be an Equal Employment Opportunity Employer. We welcome all candidates without regard to race, color, religion, age, marital status, sex (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity or gender expression, national origin, veteran or military status, disability (physical or mental), genetic information or other protected characteristic. We prohibit discrimination of any kind and operate in compliance with applicable fair chance laws.

Credit Karma is also committed to a diverse and inclusive work environment because it is the right thing to do. We believe that such an environment advances long-term professional growth, creates a robust business, and supports our mission of championing financial progress for everyone. We offer generous benefits and perks with a single eye to nourishing an inclusive environment that recognizes the contributions of all and fosters diversity by supporting our internal Employee Resource Groups. We've worked hard to build an intensely collaborative and creative environment, a diverse and inclusive employee culture, and the opportunity for professional growth. As part of the Credit Karma team, your voice will be heard, your contributions will matter, and your unique background and experiences will be celebrated.

Please contact candidate.support@creditkarma.com if you are interested in employment with Credit Karma and need special assistance or an accommodation to either apply or interview for a specific role.

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